CPG Industry Strategy Expert

Tastewise; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid environment

Equity options

Medical, Dental, Vision benefits (ind.

Job summary

Tastewise, a leading AI food and beverage intelligence platform, is hiring in New York for a client-facing sales enablement role. You will help AEs understand customer needs, strengthen deal value, and show how our platform supports CPG workflows.

Reporting to the VP of Sales, you’ll own four focus areas: sales enablement, standardization, thought leadership, and strategic pilot engagement within a hybrid work environment. Visa sponsorship not available.

Qualifications

• 5+ years of experience as a brand or category manager in F&B CPG or large retailer.
• Client-facing experience and confidence engaging senior stakeholders.
• Strong knowledge of CPG marketing and innovation priorities.

Responsibilities

• Sales enablement: translate customer pains into value sessions and demos; monthly industry training for sales.
• Product and sales standardization: define persona-specific demos, workflows, and use cases; maintain end-to-end solutions library.
• Thought leadership and market engagement: lead executive workshops and represent Tastewise at events; share market signals and insights.
• Strategic pilot engagement: guide deliverables and roadmaps for pilots with large strategic accounts; connect results to business goals.

Skills

Brand/Category management

Client-facing communication

CPG marketing knowledge

B2B SaaS experience

Job description

Passionate about food and curious about what people will eat next? Join Tastewise and help shape the future of the food and beverage industry.

Tastewise is the proactive AI food and beverage intelligence platform trusted by 80% of the world's leading F&B companies, including PepsiCo, Nestlé, and Kraft Heinz. We help teams discover the next big opportunity, decide what to launch, how to bring it to market, and what makes it to the shelf and the menu. Our AI agents work alongside them, delivering ready-to-use work like product concepts and retailer pitches.

From the next big flavor to the next product in your cart, our work shapes decisions in a $10 trillion industry that touches billions of people every day.

If you're excited about making a real impact, moving fast and being part of a passionate team, this is the place for you!

About the role:

Reporting to the VP of Sales, you’ll bring deep food and beverage industry experience to Tastewise’s sales organization. You’ll help Account Executives understand customer needs, strengthen the value of each deal, and show how our platform supports specific CPG workflows. This is a hands-on, client-facing role with four areas of focus:

Sales enablement (50%)

• Work closely with AEs to turn customer pains into relevant value sessions and product demos.
• Develop and deliver industry training for the sales team on a monthly basis.

Product and sales standardization (30%)

• Partner with Product and Sales to define persona-specific demos, workflows, and use cases.
• Establish a consistent feedback loop from Sales to Product, building a library of end-to-end solutions that meet each buyer persona’s needs.
• Monthly update sales collateral based on customer feedback and new product capabilities.

Thought leadership and market engagement (10%)

• Lead executive workshops, and travel to represent Tastewise at events and private dinners.
• Proactively search and share emerging market signals and industry insights with the team.

Strategic pilot engagement (10%)

• Guide the ideal deliverables and roadmap for priority pilots with large strategic accounts.
• Join key customer sessions and connect pilot results to business goals and expansion opportunities.

Requirements:

• At least 5 years of experience as a brand or category manager at a food or beverage CPG company or large retailer.
• Client-facing experience and confidence engaging senior stakeholders.
• Strong knowledge of CPG Marketing and Innovation priorities and the ability to turn business needs into practical solutions.
• B2B SaaS experience is a plus; experience leading an emerging brand is also an advantage.

Benefits:

• Hybrid environment
• Equity options
• Medical, Dental, and Vision Benefits (individual plan 100% covered)
• The base compensation for this role is approximately $120,000-$150,000 per year, excluding bonus targets. The candidate’s final compensation will be based on their skills and experience. For candidates outside of New York City, the compensation may vary depending on the local cost of labor and other factors.
• Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks. If your expectations are outside this range, we encourage you to apply still.
• Visa sponsorship for this role is currently not available.

Equal Opportunity Statement:

Tastewise is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We encourage individuals of all backgrounds to apply, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law. We are dedicated to providing reasonable accommodations to individuals with disabilities throughout the hiring process. If you require an accommodation, please contact [e-mail].