Country Manager (US)

fonio.ai; Town of Vienna (NY); On-site; USD 300,000 - 350,000; Full time

Job summary

Fonio is seeking a Country Manager for the United States to lead the commercial P&L, build the US sales team, and set the go-to-market strategy. You will drive growth and position Fonio as a market leader for SMBs across the country, starting from a clean slate and scaling rapidly with support from a proven product.

You will also own US marketing and demand generation, collaborate with Product for US needs, and work with central teams on partnerships and onboarding.

Qualifications

• Led a sales organization of around 40 people or more.
• Expert in selling SaaS to SMBs with a high-velocity sales motion.
• Strong understanding of marketing and demand generation.
• Owned a P&L or commercial target at a comparable level.
• Fluent English and willingness to travel regularly.

Responsibilities

• Own the US commercial P&L: revenue, margins and growth targets.
• Define and run the US go-to-market strategy, including pricing and channels.
• Hire, lead and develop a high-performing sales team and scale it.
• Build a repeatable sales engine for the SMB segment with clear targets.
• Lead US marketing and demand generation to drive pipeline.
• Work with Product to tailor the offering for US customers.
• Collaborate with central teams on partnerships and onboarding.
• Report on performance and represent the US market in leadership decisions.

Skills

Sales leadership

SaaS sales

P&L ownership

Marketing & demand gen

English fluency

Travel willingness

Job description

About Fonio

fonio builds AI phone agents, plus WhatsApp, chat and email assistants, for small and medium-sized businesses. We have 10,000+ customers and grew from $1M to $10M ARR in under 12 months. We’re now expanding across Europe, Brazil and the US.

Country Manager, US

New York

• Full-time
• Reports to CCO

About Fonio

fonio builds AI phone agents, plus WhatsApp, chat and email assistants, for small and medium-sized businesses. We have 10,000+ customers and grew from $1M to $10M ARR in under 12 months. We’re now expanding across Europe, Brazil and the US.

We work with ownership, direct feedback, few meetings and no politics. You run your area like it’s your company.

The role

The US is our next big market, and you’ll lead it. As Country Manager, you own the commercial P&L for the US. You’ll build the sales team, set the go-to-market strategy and turn fonio into a market leader for SMBs across the country.

You’ll start with a clean slate in a huge market, backed by a product with proven traction in Europe. You’ll build the team from the first hires and scale it quickly as the market takes off.

Most of your time goes to sales. You’ll also own marketing and demand generation for the US, so you need to be strong across both.

What you’ll do

• Own the US commercial P&L: revenue, margins and growth targets.
• Define and run the US go-to-market strategy, from positioning and pricing to channels and sales motion.
• Hire, lead and develop a high-performing sales team, and scale it quickly through 2027 and beyond.
• Build a repeatable sales engine for the SMB segment, with clear processes, targets and rhythms.
• Lead US marketing and demand generation, working with sales to drive pipeline.
• Work with Product to adapt the offering to the needs of US customers.
• Work with our central teams on partnerships, sales enablement and onboarding for the US team.
• Report on performance and represent the US market in leadership decisions.

What you bring

• You’ve led a sales organisation of around 40 people, and you’re ready to lead a bigger one.
• You’re an expert in selling SaaS to SMBs and know what a high-velocity sales motion takes.
• You have a strong understanding of marketing and demand generation, and how they work with sales.
• You’ve owned a P&L, or a commercial target at a comparable level.
• You act like a founder. You take ownership, move fast, solve problems yourself and keep going when it’s hard.
• You’re a strong leader who attracts and develops talented people.
• You’re fluent in English and comfortable with regular travel to Vienna.

Nice to have

• You’ve launched a European SaaS product in the US.
• You’ve founded a company before.

What you get

• Full ownership of a market with huge potential.
• A direct line to our leadership team.
• A team of ambitious people, many of them former founders.
• Salary: $300k - $350k base, plus equity.

Process

• 30 min Intro Call with TA
• 60 min Skill Interview with CCO
• 30 min Interview with CEO
• 20 min Culture Interview