Counter Sales Representative

Nefco Corp.; Superior (WI); Hybrid; USD 38,000 - 52,000; Full time

Benefits offered by this job

Paid Time Off

Paid holidays

Medical Insurance

Health Savings Account

Employer 401(k)

Life Insurance

Voluntary Life Insurance

Parental Leave

Critical Illness Coverage

Development Opportunities

Safety Shoe Reimbursement

Job summary

Total Tool in Superior, WI, part of NEFCO, is seeking a Counter Sales Representative to be on the front lines of our retail sales operation—helping customers, solving problems, and setting the stage for future growth in sales.

This role emphasizes building relationships in electrical, mechanical, and construction industries, providing knowledgeable service in person and by phone, processing quotes and orders, and collaborating with Outside Sales to streamline the customer experience; training is

Qualifications

• Minimum of 2 years of previous customer service experience.
• A desire to grow your career with an industry-leading company.
• Highly Motivated.
• Detail-oriented.
• Ability to thrive in a team environment.
• Strong computer skills and ability to learn new software.

Responsibilities

• Build and maintain exceptional relationships with all customers, primarily in the electrical, mechanical and construction industry.
• Provide each customer with knowledgeable and excellent service both in person and over the phone.
• Process quotes and orders for customers.
• Work in coordination with Outside Sales to streamline the customer experience.
• Engage in ongoing training sessions, staying up to date on new and current products, services, and industry trends.

Skills

Customer service

Team player

Computer skills

Willingness to learn

Detail oriented

Motivated

Job description

Description

Counter Sales Representative

Total Tool, a NEFCO company, is an industry leader providing tools, equipment, rentals, repairs, and custom solutions to keep job sites running safely and efficiently. We are proud to join the NEFCO family, expanding our capabilities and continuing to provide exceptional service across the country. With 70+ locations nationwide, continued branch openings, and significant investment in our people and operations, NEFCO is growing faster than ever and creating outstanding opportunities for motivated people who want to grow with us. In 2025, NEFCO was officially certified as a Great Place to Work®, a recognition driven entirely by our employees. We are proud of what we have built and even more excited about where we are going.

What You Will Do:

As a Counter Sales Representative for Total Tool, you’ll be on the front lines of our retail sales operation—helping customers, solving problems, and setting the stage for future growth in sales. This role is ideal for someone looking to build a long-term career in a customer-driven, fast-paced industry. Responsibilities include, but are not limited to:

• Build and maintain exceptional relationships with all customers, primarily in the electrical, mechanical and construction industry
• Provide each customer with knowledgeable and excellent service both in person and over the phone
• Process quotes and orders for customers
• Work in coordination with Outside Sales to streamline the customer experience
• Engage in ongoing training sessions, staying up to date on new and current products, services, and industry trends

Schedule:

Monday-Friday, 7am-4pm or 8am-5pm.

What You Will Need to Succeed:

You bring the customer service skills and can-do attitude, we’ll teach you the industry and product knowledge!

• Minimum of 2 years of previous customer service experience
• A desire to grow your career with an industry-leading company
• Highly Motivated
• Detail-oriented
• Ability to thrive in a team environment
• Strong computer skills and ability to learn new software

Benefits:

We care about our people. That’s why we offer a competitive benefits package designed to support your health, well-being, and future:

• Paid Time Off (PTO)
• Eight (8) holidays off – PAID!
• Medical, dental, and vision insurance
• Health Savings Account and 401(k) with employer match
• Company-paid life and short-term disability insurance
• Voluntary life insurance options
• Paid Parental Leave Options
• Voluntary Critical Illness, Accident, and Hospital Indemnity coverage
• Continued professional development opportunities
• Safety Shoe Reimbursement

Requirements

Physical Requirements:

• Ability to stand on a hard surface for extended periods of time
• Ability to lift 50lbs on a daily basis
• The physical requirements listed here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.