Counter Sales Representative

reicorporation; Oregon; On-site; USD 21,000 - 30,000; Full time

Benefits offered by this job

Medical Vision Dental

Life Insurance

PTO & Holidays

401(k) with Match

Professional Development

Job summary

REIC Rentals in Hermiston, OR is seeking an energetic Counter/Inside Sales Representative to be the heartbeat of the store, handling customer inquiries, reservations, and rental transactions. The role offers hourly pay with a bonus program and opportunities to grow with a fast-growing equipment rental company.

You'll engage customers, walk the yard to check equipment, and coordinate with shop staff while maintaining safety and customer-first service in a dynamic outdoor/retail environment.

Qualifications

• Customer service and problem solving experience in construction or equipment environments.
• Professional appearance with safety and customer-first attitude.
• Knowledge of local service area preferred.
• Experience in equipment rental or construction environment with heavy and small equipment.
• Spanish language is preferred.

Responsibilities

• Answering incoming calls, reservations, and dispatch requests.
• Engaging customers in person and over the phone in a professional, friendly manner.
• Walking the yard daily to check equipment availability, condition, and repair status.
• Recommending safest, most suitable equipment based on customer needs.
• Negotiating rental rates to maximize profitability and market share.
• Loading and unloading equipment as needed.
• Maintaining accurate rental transactions and inventory counts.
• Communicating with shop staff on repairs and rent-ready priorities.
• Keeping the counter, showroom, and yard organized.
• Supporting store operations and seasonal tasks.
• following safety guidelines and company procedures.
• Performing additional duties as assigned.

Skills

Customer Service

Relationship Building

Problem Solving

Professional Appearance

Organization

Driving Record Clean

Computer Proficiency

Equipment Rental Industry

Spanish Fluent

Local Area Knowledge

Job description

Be the Heartbeat of the Store. Build a Career, Not Just a Job.

**Veterans welcome!

**Bi-Lingual (Spanish/English) speakers welcome!

**Hourly + bonus opportunities + amazing benefits!

REIC Rentals is seeking an energetic and customer-focused Counter/Inside Sales Representative to join our growing team in Hermiston, OR. This role is truly the heartbeat of the store-serving as the central link between our equipment, our operations, and the customers who depend on us every day.

If you thrive in a fast-paced environment, enjoy working with people, and want to grow with one of the fastest-growing equipment rental companies in the U.S., this is your opportunity.

What You'll Do

As an Counter/Inside Sales Representative, you'll be the first point of contact for customers while providing essential sales and operational support.

Compensation: hourly + bonus program

Your day will include:

• Answering incoming calls, reservations, and dispatch requests
• Engaging customers in person and over the phone in a professional, friendly manner
• Walking the yard daily to stay familiar with equipment availability, condition, and repair status
• Understanding customer needs and recommending the safest, most suitable equipment
• Negotiating rental rates to maximize profitability and market share
• Loading and unloading equipment as needed
• Maintaining accurate rental transactions and inventory counts
• Communicating closely with shop staff on repairs and rent-ready priorities
• Keeping the counter, showroom, and yard clean and organized
• Supporting store organization, snow removal, and seasonal operations
• Following all safety guidelines and company procedures
• Performing additional duties as assigned

What We're Looking For

Top candidates will bring:

• Customer Service AND customer relationship building and customer problem solving experience in construction, vehicle parts, fleet, equipment (or related) environments.
• Professional appearance with safety AND customer-first attitude
• Knowledge of the local area, terrain, and service area (preferred)
• Ability to stay organized and manage multiple tasks
• Clean driving record
• General computer proficiency
• Experience working in equipment rental industry preferred and/or construction environment, and operating or working around heavy and small equipment.
• Fluency in Spanish is PREFERRED

You’ll also be:

• A motivated, reliable team player
• Comfortable working independently with minimal supervision
• Adaptable in fast-paced outdoor and retail environments

Physical & Work Environment Requirements

• Ability to stand for extended periods
• Ability to walk, bend, lift, push, pull, and reach throughout the day
• Ability to lift up to 75 lbs occasionally
• Willingness to work in harsh weather and varying outdoor conditions
• Willingness to work overtime when required

About Us

REIC Rentals, a nationally recognized leader in specialty and general equipment rentals. With 55+ locations across North America states, we operate under trusted brands including Aim High Rentals, Midway Rental, Pro Rentals & Sales, Excavator Rental Service, and Black Mountain Rental.

We deliver reliable equipment, elite service, and career growth opportunities to driven professionals who want to build something meaningful.

Why You'll Love Working With REIC

We invest in our people with industry-leading benefits and career growth:

• hourly pay + bonus program
• Competitive Medical, Vision & Dental (for you & your family)
• Company-paid Life Insurance and Voluntary Life, Accident, Critical Illness & Hospital Plans
• Generous PTO + Paid Holidays
• 401(k) with Company Match after 60 days
• Ongoing Professional Development and career Growth in a Rapidly Expanding Company

Ready to Join a Winning Team?

If you're looking for stability, career growth, hands-on work, and the chance to become a trusted local expert in equipment rentals, we want to meet you.

**REIC is NOT open to 3rd party recruiter solicitation

REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.