Counter Sales Associate

WCM White Cap Management LLC; Durango (CO); On-site; USD 26,000 - 34,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with company match

Tuition reimbursement

Generous time off

Job summary

White Cap is seeking a Counter Sales Associate in Colorado to deliver excellent customer service to walk-in and call-in customers while processing orders and providing product information. The role emphasizes upselling, knowledge of product lines, and timely order entry to support project needs.

Join a growing team that values reliability, strong communication, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Proven ability to deliver exceptional customer service in a fast-paced, customer-facing environment.
• Experience with sales order systems or ERP platforms (Oracle or similar).
• Demonstrated ability to identify customer needs, recommend solutions, and support upselling or cross-selling opportunities.
• Working knowledge of construction, industrial, or contractor-focused product lines, or the ability to quickly learn technical product applications.
• Ability to manage multiple priorities with a high level of accuracy, including order entry, follow-up, and issue resolution.
• Strong communication skills, with the ability to build relationships and resolve customer concerns effectively.

Responsibilities

• Demonstrates exceptional customer service to walk-in, phone, and will call customers.
• Processes orders, quotes prices, enters orders into the system and provides order information to customers.
• Pulls orders as required.
• Communicates product features, benefits, and warranty policy information to customers.
• Demonstrates knowledge of products and their applications (provides technical advice, troubleshoots, and helps resolve customers’ problems).
• Upsells by identifying related products, add‑on extensions, and informing customers of product promotions.

Skills

Customer service

Communication

Multitasking

Upselling

Relationship building

Teamwork

Spanish/English bilingual

Tools

Oracle/ERP systems

Job description

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.

Counter Sales Associate

White Cap is hiring immediately for a Counter Sales Associate! Do you want a part in helping to Build America? As the leading North American distributor for professional contractors, the White Cap family of brands supplies of our nation’s largest construction projects, including stadiums, roads, bridges, highways, residential housing and more.

Why a career with White Cap?

Comprehensive wellness and financial benefits: White Cap offers excellent benefits, including Medical, Dental, Vision, 401(k) with company match, tuition reimbursement, and more! Relax and recharge: We offer a generous time off package, including paid maternity, parental leave, sick time, and vacation time. Stability: Since 2020, White Cap has doubled in size and continues to grow. Unlimited career potential: White Cap is a stable and growing company offering unlimited career potential. Love where you work: White Cap has been certified as a Great Place to Work. Inclusive culture: Work in a place that values and celebrates who you are.

Responsibilities

• Demonstrates exceptional customer service to our walk-in, phone, and will call customers.
• Processes orders, quotes prices, enters orders into the system and provides order information to customers.
• Pulls orders as required.
• Communicates product features, benefits, and warranty policy information to customers.
• Demonstrates knowledge of products and their applications (provides technical advice, troubleshoots, and helps resolve customers’ problems.)
• Upsells by identifying related products, add‑on extensions, and informing customers of product promotions.
• Performs other duties as assigned.

Preferred Qualifications

• Proven ability to deliver exceptional customer service in a fast‑paced, customer‑facing environment
• Experience with sales order systems or ERP platforms (Oracle or similar)
• Demonstrated ability to identify customer needs, recommend solutions, and support upselling or cross‑selling opportunities
• Working knowledge of construction, industrial, or contractor‑focused product lines, or the ability to quickly learn technical product applications
• Ability to manage multiple priorities with a high level of accuracy, including order entry, follow‑up, and issue resolution
• Strong communication skills, with the ability to build relationships and resolve customer concerns effectively
• Team‑oriented mindset with a proactive approach to problem‑solving; bilingual (Spanish/English) preferred

Colorado Pay Range for this Role

Pay Range $18.60-$25.00 Hourly. Colorado law requires the posting of the salary range for advertised jobs. This range is determined based on market data and internal pay practices to establish a minimum and maximum value for a job. Individual base pay is determined based on a variety of elements including experience, skills, internal equity and other factors.

Helpful Information

For additional details on benefits, please review the full job description on White Cap Jobs White Cap and its affiliates serve as a one‑stop shop, providing concrete accessories and chemicals, tools and equipment, building materials and fasteners, erosion and waterproofing products, and safety products to professional contractors by meeting their distinct and customized supply needs in non‑residential, infrastructure, and residential end markets. White Cap operates approximately 500 branches across North America with more than 11,000 employees supporting approximately 200,000 customers.

If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.