Corporate Marketing, Head of Content - Managing Director

Blue Owl Capital; New York (NY); On-site; USD 275,000 - 300,000; Full time

Job summary

Blue Owl Capital in New York City is seeking a Head of Content to lead the Corporate Marketing content strategy, govern processes, and elevate the firm’s perspectives at scale. You will partner with marketing, investor relations, legal, and compliance to align priorities, drive the video program, and deliver cohesive storytelling across channels.

This role is in-office Monday to Thursday. The role demands a strategic thinker with 10+ years in content, strong leadership, and the ability to

Qualifications

• Bachelor’s degree required.
• 10+ years of experience building and scaling content with a defined strategy.
• Strategic thinker capable of defining vision and driving execution.
• Experience building governance frameworks and scalable content operations.
• Ability to manage internal and external partners, including writers and designers.
• Strong organizational, prioritization, and time-management skills.
• Entrepreneurial mindset with ability to operate independently and manage multiple initiatives.
• Familiarity with cross-functional content approvals with Legal and Compliance.

Responsibilities

• Develop and execute a global social media strategy aligned with business objectives.
• Lead creation of high-quality, social-first content across channels with platform-native copy.
• Plan, execute, and optimize social media campaigns using performance data.
• Translate complex investment themes into clear, engaging social narratives with SMEs.
• Collaborate on brand voice, visual identity, and messaging across platforms.
• Partner with Communications and Compliance on governance for community management.
• Translate analytics into actionable insights and present to senior leadership.

Skills

Content strategy

Social media strategy

Leadership

Project management

Vendor management

Analytics

Education

Bachelor's degree

Job description

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives.

With over $319 billion in assets under management as of June 30, 2026, we invest across three multi-strategy platforms: Credit, Real Assets and GP Strategic Capital. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,380 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com

This role is in office Monday to Thursday.

The Role

We are hiring a Head of Content to join our Corporate Marketing team. The Corporate Marketing team is responsible for growing the Blue Owl brand and supporting the firm in its ambition to be one of the preeminent firms in the asset management industry. Our goal is to raise the firm’s visibility by using our global marketing and communications platform to support our firm, its publicly-traded vehicles, and its sales and client marketing efforts. We seek to deliver the most effective, innovative, and scalable ways to express the traits that set Blue Owl apart.

The Head of Content will be responsible for defining, operationalizing, and managing the firm’s overarching corporate-level content strategy. This individual will orchestrate the effective use of existing content; establish a cohesive strategic framework for how corporate-level content is developed, prioritized, governed, and distributed; and ensure the firm’s strongest, unique perspectives are elevated consistently and at scale.

The role is designed for a highly-motivated, self-directed leader who is comfortable operating in situations without an established playbook. The Head of Content will partner closely with teams across corporate marketing, client marketing, communications, investment platforms, investor relations, legal, and compliance to align on corporate-level content priorities, influence shared processes, and improve how content is created, used, and distributed. The position also involves providing leadership to the firm’s video program, ensuring video is integrated into the broader content ecosystem and deployed strategically to support business and brand objectives.

Responsibilities

• Develop and execute a comprehensive global social media strategy that aligns with Blue Owl’s business objectives, reinforces brand positioning, and drives measurable commercial impact globally.
• Lead the concepting, writing, and development of high-quality, social-first content across all social media channels, ensuring platform-native copy, compelling visual assets, and cohesive brand storytelling to capture attention and drive engagement.
• Plan, execute, and optimize social media campaigns, leveraging data and performance insights to continuously refine strategy and exceed key growth metrics.
• Partner with Client Marketing, business leaders, and subject matter experts to translate complex investment themes into clear, engaging, and visually compelling social narratives.
• Collaborate with Brand Strategy to define and maintain a on-brand voice, visual identity, and messaging framework across all social platforms.
• Partner with Communications and Compliance on community management: developing clear governance protocols and response strategies to manage potential risks across social channels.
• Establish clear performance benchmarks and frameworks, translating analytics into actionable insights and executive-level recommendations that demonstrate social media’s contribution to business objectives, regularly presenting findings to senior leadership. Analyze data to gain insights into audience behavior, preferences, and trends, and use them to inform strategy and decision-making.

Qualifications

• Bachelor’s degree required
• 10+ plus years of experience building and scaling content in accordance with a well-defined content strategy, preferably within financial services
• Strategic thinker who is equally comfortable defining vision and driving execution
• Deep appreciation for content as a strategic asset, with demonstrable experience managing content, and building processes, governance frameworks, and scalable content operations within complex organizations
• Ability to manage a variety of internal and external partners and vendors, including copywriters, graphic designers, editors, and proofreaders
• Outstanding skills in organization, prioritization, and time management
• Entrepreneurial mindset with the ability to operate independently; drive clarity in ambiguous environments; build relationships and consensus across cross-functional teams; and manage multiple high-priority initiatives in a fast-paced environment
• Familiarity managing content approvals cross-functionally with Legal, Compliance, and multiple senior stakeholders

It is expected that the base annual salary range for this New York City-based position will be $275,000-$300,000. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.

Blue Owl is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.