Corporate Director of Sales & Marketing/E-Commerce

Sethi Management; Turlock (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Friendly environment

Growth opportunities

Bonuses

Health insurance

Paid time off

Holidays

401k matching

Job summary

Sethi Management, a family-owned hospitality company, seeks a Corporate Director of Sales & Marketing/E-Commerce to lead sales, marketing, and e-commerce across all hotels.

You will drive topline revenue, optimize digital channels, and collaborate with revenue, operations, and guest services to align branding and pricing. This role reports to the Chief Operating Officer and offers growth, competitive pay, bonuses, and comprehensive benefits.

Qualifications

• 5+ years in sales, marketing and e-commerce within hospitality; leadership track record.
• Experience leading multiple properties or brands.
• Strong revenue management and online sales knowledge.
• Excellent communication and interpersonal abilities.

Responsibilities

• Develop and execute sales, marketing, and e-commerce strategies for all hotels.
• Drive topline revenue through all channels and optimize e-commerce platforms.
• Lead cross-functional collaboration with revenue management, operations, and guest services.
• Engage in client meetings, negotiations, and relationship-building activities.
• Monitor performance with analytics and provide actionable insights to leadership.
• Oversee branding and direct marketing to ensure consistent messaging.

Skills

Sales leadership

Multi-unit leadership

Revenue management

Interpersonal skills

CRM proficiency

Tools

CRM systems

PMS systems

E-commerce platforms

Data analytics tools

Job description

Corporate Director of Sales & Marketing/E-Commerce

About this position

About Sethi Hospitality

Sethi Management is a second-generation, family-owned investment, real estate development, and hospitality management company rooted in a simple belief:

Opportunity belongs to everyone — and at Sethi, we open doors.

We lead by prioritizing our people first – not just performance and profit. This is how we continue to create opportunity and build something enduring.

Sethi is, at its core, a community — a place where people stay connected across properties, support one another, and lead with shared values. Across more than 500 employees, partners, investors, and guests, Sethi embraces different perspectives while staying united by a shared purpose of opening doors and expanding opportunity for all.

Founded more than 40 years ago by J.P. Sethi and now led by CEO Ganisha Sethi, the company has built an award-winning and expanding portfolio that currently includes:

A deeply loyal, long-tenured team

A culture grounded in humility, care, excellence, and transparency

Sethi is known for having consistently high brand audit scores, exceptional guest service, and a rare culture where people feel valued, supported, and able to grow.

WHAT WE OFFER:

• A friendly, professional environment
• Room to grow and thrive.
• Competitive pay and bonuses
• Health insurance
• Sick and Vacation time
• Holidays
• 401k matching

WHAT YOU’LL DO:

The Corporate Director of Sales & Marketing/E-Commerce will actively lead and execute sales, marketing, and e-commerce strategies and initiatives for all hotels in the company’s portfolio. This hands-on role requires a dynamic leader who is passionate about driving topline revenue through all available segments and channels and optimizing e-commerce platforms. This position reports directly to the Chief Operating Officer.

• Strategic Implementation:
• Develop and execute practical sales, marketing, and e-commerce strategies that align with company goals.
• Conduct in-depth market analysis to identify trends and opportunities within the hospitality industry.
• Utilize advanced sales technology platforms (e.g., CRM systems, data analytics, AI-driven lead generation tools, and digital marketing automation) to identify new business opportunities and measure ROI across all sales and marketing channels.
• Responsible for direct bookings with a quota
• Actively engage with the sales team, providing direct support and guidance to meet revenue targets.
• Participate in client meetings, negotiations, and relationship-building activities to drive business growth.
• Lead proactive sales efforts targeting group business, including site inspections, FAM trips, and trade shows, to increase conversions and long-term client relationships.
• E-Commerce Management:
• Direct all marketing and branding efforts to ensure maximum yield is achieved; market segments are correctly targeted, and each hotel image is vibrantly portrayed.
• Implement digital and social media campaigns designed to increase awareness and bookings from leisure travelers, consortia partners, and group accounts.
• Revenue Optimization:
• Work closely with the Director of Revenue Management to establish hands-on pricing strategies to maximize revenue and occupancy rates.
• Monitor sales data and market trends, adjust strategies in real-time to address challenges and capitalize on opportunities.
• Foster strong relationships with key clients, travel agencies, and corporate partners through active outreach and communication.
• Implement customer feedback mechanisms to drive service improvements and enhance guest satisfaction.
• Cross-Functional Collaboration:
• Work directly with operations and guest services teams to ensure alignment in messaging and branding.
• Lead initiatives to streamline inventory management and enhance overall guest experience.
• Performance Tracking:
• Utilize analytics to monitor sales performance and e-commerce metrics, making hands-on adjustments as needed, and providing actionable insights to executive leadership for continuous growth.
• Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans.

QUALIFICATIONS/REQUIRED EXPERIENCE:

• 5+ years hands-on experience in sales, marketing and e-commerce within the hospitality industry, with a proven track record in leadership roles.
• Experience in multi-unit leadership with major brands is strongly preferred.
• Strong understanding of revenue management and online sales strategies and systems
• Excellent interpersonal and communication skills.
• Proficient in CRM and PMS systems, e-commerce platforms, and data analytics tools.
• Motivated, self-starter with exceptional organizational skills.
• Ability to shift and manage multiple priorities.
• Results driven focus and resilience to handle the high-pressure environment of meeting revenue targets.
• Be willing to work on weekends and holidays if required.

Grow with us. Let’s make hospitality feel like home.

Salary Information