Copywriter, Social Media

GEICO; New York (NY); On-site; USD 64,000 - 102,000; Full time

Job summary

GEICO seeks a Social Media Copywriter to manage their brand voice on social media platforms, creating compelling content that enhances engagement. This entry-level role requires at least 2 years of copywriting experience and strong storytelling capabilities, with a focus on helping the iconic brand connect with its audiences creatively.

Benefits

401K savings plan with 6% match

Tuition assistance

Comprehensive Total Rewards program

Access to mental healthcare

Flexible working opportunities

Qualifications

• 2+ years copywriting experience as a Social Media Copywriter; Client or Agency side.
• Strong ability to tailor communication natively across multiple social platforms.
• Experience in writing social copy to various audience segments on various social platforms.

Responsibilities

• Responsible for generating attention-grabbing ideas for social content.
• Writing, editing, and publishing engaging posts for social media networks.
• Translating business strategies into engaging creative content.

Skills

Writing

Social Media Management

Storytelling

Communication

Content Creation

Strategic Messaging

Education

Bachelor's Degree in Communications, Marketing, or related field

Job description

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The GEICO Marketing Social Team is looking for a Social Media Copywriter to create content, manage and maintain GEICO’s brand voice on social media, and drive engagement of one of the nation’s most recognized and beloved brands. The Social Media copywriter will be instrumental in translating the power and relevance of the GEICO brand onto social media platforms.

We are looking for a candidate with exceptional writing and technical skills to write media copy on social platforms. The social media copywriter’s responsibilities include concepting social media content in line with strategic audience and brand direction. You will constantly update relevant social media pages, create work that is on-strategy and targeted to the right audiences, and create rapid response content to leverage cultural trends.

You will be partnering with the Social Designer and Community Manager to build content against our social media calendar and build to fulfil brand and performance objectives on social. You take an always-on, active approach to exposure, engagement and research on emerging platforms to lead the GEICO brand on social.

This role reports into the Social Content Strategist.

• Portfolio required for application*
  
  

Qualifications

• 2+ years copywriting experience as a Social Media Copywriter; Client or Agency side
• Strong ability to tailor communication natively across multiple social platforms (Meta/TikTok/Snapchat /Pinterest/etc.)
• Ability to take strategic messaging and RTBs (reason to believe / reason to buy) to create effective copy
• Ability to create innovative content, supported by relevant images and videos
• Strong storytelling capabilities to meet our community interests and ability to write concise and clear content for shorter formats
• Experience in writing social copy to various audience segments on various social platforms
• Familiarity with organic creative content and paid advertisement strategies
• The ability to adapt to new and emerging platforms
• Comfort in collaboration and working in an integrated environment
• Both proactive and reactive thinking to anticipate and capitalize on content opportunities
  
  

Core Responsibilities

• Responsible for generating attention-grabbing ideas for social content that drive business and brand objectives
• Ideates against both the social playbook and rapid response trends to capitalize on cultural moments
• Translate business strategies into engaging creative content
• Writing, editing, and publishing engaging posts for social media networks Meta, TikTok, Snapchat, Pinterest, etc. from both the GEICO and Gecko handles.
• Maintaining/updating channel copy/descriptions as needed
• Optimizing social media content (language, message, tone) based on the behavior of our target audience
• Collaborates with counterparts in brand and creative team to ensure GEICO voice is consistent across platforms and campaigns are extended to social media where appropriate.
• Collaborate with creative partner agencies to enhance campaign initiatives and develop extended content
• Iterate copy based on performance data and research sentiment
• Partner with Social media designer to create complimentary image and copy content
• Create original concepts for marketing campaigns, working individually and as a part of a creative team
• Participate in creative work-sessions and brainstorms
• Partners with Art + Design + Strategy to build creative executions / assets
• Works closely with the Creative Project Manager to ensure projects stay on track and are delivered on time, with excellence
• Partners with the Community Engagement Specialist to create content that maintains and adheres to the GEICO brand safety guidelines and policies in all social media interactions
  
  

Annual Salary

$64,575.00 - $101,475.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• In office and remote opportunities, as well as our signature GEICO Flex program, offering the ability to work remotely for up to four weeks per year.
  
  

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Insurance

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