Senior Associate Copywriter (Remote)

Protective Life Insurance Company; Birmingham (AL); Remote; USD 75,000 - 115,000; Full time

Job summary

At Protective Life Insurance Company, you will play a vital role as a Senior Associate Copywriter, crafting persuasive copy that aligns with our brand's voice and marketing goals. In this position, you will work closely with the content and creative strategy team to produce creative messaging for various channels, ensuring a consistent and engaging presence. A successful candidate will have at least 7 years of experience in copywriting and the ability to simplify complex concepts to diverse audiences.

Benefits

Comprehensive health, dental and vision insurance

Mental health benefits and employee assistance program

Paid parental leave and short-term disability

Cultural observance day

Contributions to healthcare accounts and pension plan

401(k) plan with Company matching

ProHealth Rewards program

Qualifications

• 7+ years of experience producing copy for various media.
• Ability to simplify complex financial concepts for non-technical audiences.
• Experience in sales and marketing processes is a plus.

Responsibilities

• Produce creative messaging that aligns with the brand's voice and marketing goals.
• Write tailored content for different channels and ensure effective messaging.
• Create campaign messages and communications variations for different segments.

Skills

Copywriting

Research

Content Creation

Technical Writing

Project Management

Education

Bachelor's degree in journalism, marketing, communications or related discipline

Tools

Workfront

Mural

Figma

Job description

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.

POSITION OBJECTIVE :

The Senior Associate Copywriter crafts compelling and persuasive copy that aligns with the brand's voice, product positioning, and marketing goals. This role collaborates closely with the content and creative strategy team.

Responsibilities

• Produce creative messaging that aligns with the brand's voice, product positioning, and marketing goals.
• Write tailored content for different channels, ensuring effective and coherent messaging.
• Create campaign messages and communications variations to cater to different segments and optimize engagement across various platforms.
• Expertly craft Protective's goals and messaging through literature.
• Research, conceptualize, and write copy for a range of tactics, including product literature, sales enablement tools, email, web content, social media, presentations, advertisements, direct mail, events, newsletters, and more
• Ensure error-free consistency and adherence to brand guidelines across all written content, following established workflow processes.
• Develop a deep understanding of the Protective brand, products and services
• Help to foster a culture of inclusion, innovation, and creativity.
• Perform other duties as assigned.

Qualifications / Education

• 7+ years' experience producing copy for various media and a portfolio of your work.
• Ability to simplify complex, highly technical financial concepts to non-technical audiences.
• Demonstrated ability to translate complex ideas from multiple reference sources.
• An iterative and feedback-driven approach to writing, testing, and editing copy.
• Experience using technology to manage and collaborate on projects, such as Workfront, Mural, Figma, etc.
• Bachelor's degree preferred, with a concentration in journalism, marketing, communications, or related discipline.
• Knowledge of sales and marketing processes, as well as life insurance and investment products and services are a plus.

Protective's targeted salary range for this position is $75,000 to $115,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective's total compensation package for employees.

This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance. Employee Benefits : We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work / life balance is important and Protective offers a variety of paid time away benefits ( e.g. , paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective's platform to improve wellbeing while earning cash rewards.

Eligibility for certain benefits may vary by position in accordance with the terms of the Company's benefit plans.

Accommodations for Applicants with a Disability : If you require an accommodation to complete the application and recruitment process due to a disability, please email [e-mail]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.

We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.

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