Copywriter - Script and Conversion

irestore; United States; Remote; USD 110,000 - 135,000; Full time

Benefits offered by this job

Remote-first role

Occasional travel

Stipends for fitness

Stipends for continuous learning

Discounts on iRESTORE products

Unlimited PTO

Job summary

iRESTORE is seeking a Script & Conversion Copywriter to craft high-performing direct-response video scripts across UGC, founder-led, educational, and testimonial formats, plus ad copy, landing pages, and PDP copy.

You will translate customer insights and performance data into compelling messaging that drives action, collaborating with Growth and Product Marketing in a fast-growing beauty tech environment.

Qualifications

• Proven experience writing direct-response video scripts that have been produced, tested, and scaled through paid media.
• Portfolio examples demonstrating measurable performance from scripts, landing pages, PDP copy, or other conversion-focused copy.
• Strong understanding of direct-response principles, including hooks, objections, proof, offers, calls to action, and conversion psychology.
• Experience writing landing page or PDP copy with measurable conversion results.
• Ability to write compelling copy within regulatory, legal, or claims-based constraints.
• Strong product curiosity and willingness to deeply understand technical products and supporting science.
• Experience writing across multiple voices, particularly founder-led and UGC or creator-led content.
• Experience with sales pages, advertorials, quiz funnels, product-selection journeys, upsells, or downsells is a plus.
• Experience within beauty, wellness, health, supplements, consumer devices, or another medically adjacent category is strongly preferred.
• Comfortable receiving direct feedback, moving quickly, and iterating based on creative and performance results.
• Strong collaboration skills and the ability to work cross-functionally with Creative, Growth, and Product Marketing.

Responsibilities

• Write direct-response video scripts across UGC, founder-led, educational, testimonial, and conversion-focused formats.
• Develop copy across the customer journey, from top-of-funnel education through bottom-of-funnel conversion.
• Write and optimize paid ad copy, landing pages, product detail pages, advertorials, and other conversion-focused experiences.
• Partner closely with Creative and Growth from the concept stage so messaging and creative are developed together.
• Translate customer research, reviews, product insights, and performance data into compelling hooks, angles, objections, proof points, and calls to action.
• Develop clear product-selection, comparison, upsell, and downsell messaging that helps customers navigate purchase decisions.
• Adapt messaging across different voices and formats, including founder-led and creator-led content.
• Develop a deep understanding of iRESTORE products, technology, customer use cases, and supporting science.
• Write effectively within regulatory and claims constraints while maintaining persuasive, engaging copy.
• Use performance data to identify winning messaging and continuously iterate on scripts and conversion copy.
• Help document and maintain clear voice, messaging, and claim-safe language guidelines for performance creative.

Skills

Direct-response copy

Video scripts

Ad copy

Landing pages

PDP copy

Regulatory writing

Voices across brands

Collaboration

Product understanding

Analytics feedback

Job description

About iRESTORE

iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space, focused on helping customers restore confidence through safe, effective, and technology-led solutions for hair regrowth, skin, and body care.

iRestore has been featured by leading health, wellness, and technology publications for our innovation, products, and customer impact. Explore the latest features and see why more people are paying attention to iRestore:

• Forbes featured the iRestore Hair Growth System and its FDA-cleared red light therapy technology
• WIRED reviewed the iRestore Elite Laser Hair Growth System and shared firsthand testing insights
• Esquire highlighted iRestore’s innovation in the red light therapy and wellness space
• Innerbody Research published an in-depth review of the iRestore system and user experience

As iRESTORE continues to grow, we’re building the team and capabilities needed to become a global leader in beauty, health, and wellness. We’re looking for people who think big, take ownership, collaborate well, and use data to make better decisions. If you’re excited to help shape the next chapter of a fast-growing brand at the intersection of wellness and technology, we’d love to hear from you!

Position Overview

We are looking for a Script & Conversion Copywriter to develop high-performing copy across paid creative and onsite conversion experiences. This role will own direct-response video scripts across UGC, founder-led, educational, and testimonial formats, along with ad copy, landing pages, and product detail page copy. The goal is to create a consistent message from the first creative touchpoint through the purchase experience, rather than treating scriptwriting and web copy as separate functions. You will work closely with Growth and Product to translate customer insights, product education, and performance data into compelling messaging that drives action. This is a performance-focused copy role for someone who understands direct response, can write within claims-sensitive categories, and is genuinely interested in learning the products and science behind them.

Responsibilities

• Write direct-response video scripts across UGC, founder-led, educational, testimonial, and conversion-focused formats.
• Develop copy across the customer journey, from top-of-funnel education through bottom-of-funnel conversion.
• Write and optimize paid ad copy, landing pages, product detail pages, advertorials, and other conversion-focused experiences.
• Partner closely with Creative and Growth from the concept stage so messaging and creative are developed together.
• Translate customer research, reviews, product insights, and performance data into compelling hooks, angles, objections, proof points, and calls to action.
• Develop clear product-selection, comparison, upsell, and downsell messaging that helps customers navigate purchase decisions.
• Adapt messaging across different voices and formats, including founder-led and creator-led content.
• Develop a deep understanding of iRESTORE products, technology, customer use cases, and supporting science.
• Write effectively within regulatory and claims constraints while maintaining persuasive, engaging copy.
• Use performance data to identify winning messaging and continuously iterate on scripts and conversion copy.
• Help document and maintain clear voice, messaging, and claim-safe language guidelines for performance creative.

Qualifications

• Proven experience writing direct-response video scripts that have been produced, tested, and scaled through paid media.
• Portfolio examples demonstrating measurable performance from scripts, landing pages, product detail pages, or other conversion-focused copy.
• Strong understanding of direct-response principles, including hooks, objections, proof, offers, calls to action, and conversion psychology.
• Experience writing landing page or PDP copy with measurable conversion results.
• Ability to write compelling copy within regulatory, legal, or claims-based constraints.
• Strong product curiosity and willingness to deeply understand technical products and supporting science.
• Experience writing across multiple voices, particularly founder-led and UGC or creator-led content.
• Experience with sales pages, advertorials, quiz funnels, product-selection journeys, upsells, or downsells is a plus.
• Experience within beauty, wellness, health, supplements, consumer devices, or another medically adjacent category is strongly preferred.
• Comfortable receiving direct feedback, moving quickly, and iterating based on creative and performance results.
• Strong collaboration skills and the ability to work cross-functionally with Creative, Growth, and Product Marketing.

Additional Experience

• Experience developing beauty, wellness, personal-care, or at-home treatment devices.
• Experience with laser, LED, red light therapy, wearable, or other technology-led consumer devices.
• Experience supporting products that combine medical-device requirements with DTC customer and commercial considerations.
• Experience using customer feedback, product reviews, return data, or CS/CX insights to guide product improvements.

Our Core Values and what we built our culture around:

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
• WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them.

Our Company Benefits:

• $110,000 – $135,000 base salary, commensurate with experience
• Performance-based bonus opportunities
• Medical, Dental, and Vision insurance
• Unlimited PTO + paid holidays
• Remote-first role, with occasional travel required
• Stipends for fitness, continuous learning, and work-from-home setup
• Discounts on iRESTORE Products
• High-visibility role with opportunities for career growth
• Collaborative, fast-moving team that values initiative and ideas
• And more!