Copywriter/ Content Strategist (Marketing/Creative/Product Design)

FocusKPI, Inc.; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A high-tech SaaS company seeks a skilled Copywriter/Content Strategist to enhance their written engagement during crucial marketing initiatives. The role focuses on crafting compelling content and collaborating with diverse teams to reflect the company’s voice and drive impactful marketing strategies.

Qualifications

• 5+ years of experience in B2B marketing copywriting, preferably in SaaS.
• Experience writing for business audiences in the SMB market.
• Collaborative experience in a cross-functional environment.

Responsibilities

• Write and edit content for various marketing assets including emails and web pages.
• Collaborate with teams to transform briefs into impactful content.
• Serve as a content quality gatekeeper for messaging across touchpoints.

Skills

B2B marketing copywriting

Storytelling

Editing

SEO principles

UX writing practices

Content marketing strategies

Understanding of B2B buyer journey

Job description

FocusKPI is looking for anCopywriter/ Content Strategist on W2to join one of our clients, a high-tech SaaS company.

The client's Writing Studio is looking for an accomplished copywriter, editor, and content strategist to help shape the client company's voice during a season of high-impact initiatives.

In this role, you’ll report directly to the Head of Copywriting, Writing Studio, with a dotted line to the Head of Content Strategy on the Integrated Marketing team, whom you’ll support as a dedicated partner—ensuring the quality, consistency, and impact of their written content. This includes writing and editing a wide range of high-visibility marketing materials, from product launches and brand sponsorships to email campaigns, web content, and more.

The Marketing Copywriter and Editor plays a dynamic and collaborative role, partnering with teams across the organization, including Integrated Marketing, Brand Marketing, Sales, Communications, Product Marketing Management (PMM), Engineering, and Legal. You’ll transform creative briefs and content strategies into compelling copy and cohesive marketing experiences that drive engagement and conversion. Your writing will educate, inspire, and motivate our audiences—helping customers discover the full value of client company and how it empowers a more enlightened way of working.

Work Location:Remote - anywhere in the US
Duration:6-month contract
Pay Range:$65/hr to $75/hr

Responsibilities:

• Write and edit content for a variety of high-visibility marketing assets, including emails, video scripts, campaign messaging, web pages, paid campaigns, and branded experiences.
• Collaborate closely with cross-functional teams—including Integrated Marketing, Brand Marketing, PMM, Sales, Comms, Engineering, and Legal—to transform briefs into content that delivers results.
• Uphold the Dropbox voice and tone guidelines, ensuring all content aligns with brand standards while adapting messaging for different personas and stages of the customer journey.
• Support campaign development with strategic thinking, contributing to the ideation and execution of content that drives awareness, engagement, conversion, and retention.
• Serve as a content quality gatekeeper—reviewing, refining, and elevating messaging across touchpoints.

Qualifications:

• 5+ years of experience in B2B marketing copywriting, preferably in the tech or SaaS space
• Experience writing for business audiences, especially Marketing, Creatives, Sales, Customer Success, and IT buyers in the small to mid-sized business (SMB) market
• Ability to balance strategic goals with creative execution, delivering work that’s both brand-aligned and performance-driven
• Strong storytelling and editing skills with a focus on clarity, brevity, and impact
• Proven success working in a collaborative, cross-functional environment
• Familiarity with SEO principles, UX writing best practices, and content marketing strategies
• A keen understanding of the B2B buyer journey—from awareness to decision-making
• A portfolio that showcases a range of content types, tones, and formats with measurable results

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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