Copywriter / Content Optimization Specialist

Growingsales; St. Louis (MO); On-site; USD 45,000 - 65,000; Full time

Job summary

Growingsales in the Greater St. Louis area is seeking a Copywriter / Content Optimization Specialist to craft clear, high-quality web content, blogs, emails, and ads while optimizing for SEO.

You will collaborate with SEO, Ads, and Creative teams, use AI tools to ideate and refine, and publish content across Wix, WordPress, and HighLevel.

Qualifications

• 1–3+ years in content writing, copywriting, digital marketing, or SEO.
• Portfolio or samples required.
• Must reside in Greater St. Louis area and commute to Eureka, MO.
• Basic understanding of SEO principles.
• Agency experience is a plus.

Responsibilities

• Write clear, high-quality digital content including web pages, blog posts, landing pages, email copy, ads, and social captions.
• Edit and improve existing content for clarity, tone, engagement, and SEO performance.
• Ensure all content follows brand guidelines and messaging frameworks.
• Conduct keyword research and incorporate SEO best practices into written content.
• Optimize on-page elements such as meta titles, descriptions, headers, and internal links.
• Update and refresh outdated content to improve rankings and engagement.
• Support local SEO content creation (Google Business posts, location pages, etc.).
• Use AI tools to support ideation, research, first drafts, and optimization.
• Maintain accuracy, tone, and human-quality standards when refining AI-generated content.
• Assist with uploading and formatting content in CMS platforms (Wix, WordPress, HighLevel, etc.).
• Manage content calendars and publishing timelines.
• Coordinate with the design team to pair content with visuals.
• Support reporting by reviewing content performance metrics and making improvement recommendations.
• Maintain documentation, trackers, and checklists for content and SEO tasks.
• Assist in testing headlines, CTAs, and content variations to increase conversions.
• Exceptionally organized, proactive, and able to manage multiple tasks with ease.
• Strong communicator who thrives in a collaborative, team-focused environment.
• Naturally curious, creative, and excited to grow your skills in content, SEO, and AI.
• A true learner at heart. You MUST be enthusiastic about learning, improving, and exploring new tools and strategies.
• Comfortable receiving feedback and able to implement revisions quickly and thoughtfully.

Skills

Writing skills

Editing skills

SEO basics

AI tools familiarity

Content publishing

Tools

WordPress

Wix

HighLevel

ChatGPT

Surfer SEO

Jasper

Job description

Copywriter / Content Optimization Specialist

1–3+ years of experience in content writing, copywriting, digital marketing, or SEO (agency experience is a plus).

Strong writing and editing skills with a portfolio or samples.

Basic understanding of SEO principles (keywords, metadata, readability, E-E-A-T).

MUST reside within the Greater St. Louis area and be able to commute to the GROW Office in Eureka, MO

Job Requirements:

Job Description:

Content Writing & Editing

Write clear, high-quality digital content including web pages, blog posts, landing pages, email copy, ads, and social captions.

Edit and improve existing content for clarity, tone, engagement, and SEO performance.

Ensure all content follows brand guidelines and messaging frameworks.

SEO & Content Optimization

Conduct keyword research and incorporate SEO best practices into written content.

Optimize on-page elements such as meta titles, descriptions, headers, and internal links.

Update and refresh outdated content to improve rankings and engagement.

Support local SEO content creation (Google Business posts, location pages, etc.).

AI-Assisted Content Production

Use AI tools (ChatGPT, Surfer, Jasper, etc.) to support ideation, research, first drafts, and optimization.

Maintain accuracy, tone, and human-quality standards when refining AI-generated content.

Content Publishing & Management

Assist with uploading and formatting content in CMS platforms (Wix, WordPress, HighLevel, etc.).

Manage content calendars and publishing timelines.

Coordinate with the design team to pair content with visuals.

Performance & Quality Tracking

Support reporting by reviewing content performance metrics and making improvement recommendations.

Maintain documentation, trackers, and checklists for content and SEO tasks.

Assist in testing headlines, CTAs, and content variations to increase conversions.

Key Responsibilities:

Exceptionally organized, proactive, and able to manage multiple tasks with ease.

Strong communicator who thrives in a collaborative, team-focused environment.

Naturally curious, creative, and excited to grow your skills in content, SEO, and AI.

A true learner at heart. You MUST be enthusiastic about learning, improving, and exploring new tools and strategies.

Comfortable receiving feedback and able to implement revisions quickly and thoughtfully.

Qualifications Necessary for the Position:

Are you a word-loving, SEO-curious, AI-powered rising star who can’t help but make every sentence better?

Do you light up at the idea of writing content that not only sounds great but performs great? If you’re ready to kickstart your career in digital marketing, and want to learn from a fast-paced, creative, high-growth agency, GROW wants to meet you!

The Content Optimization Specialist plays a key role in creating, refining, and optimizing digital content across websites, SEO campaigns, email marketing, and social media. This position blends traditional copywriting with modern SEO best practices and AI-assisted tools to produce high-quality, effective content aligned with client goals.

This role is ideal for someone who loves writing, learning, and using data to improve performance. You’ll collaborate directly with our SEO, Ads, and Creative teams to support a wide range of clients and industries.