Copywriter

DealMaker; United States; On-site; USD 85,000 - 110,000; Full time

Job summary

DealMaker is a fast-growing fintech company expanding access to capital raising online. We seek a writer who can craft high-converting landing pages and lifecycle emails for investment campaigns. You bring a strong portfolio, understand investor psychology, and leverage AI thoughtfully to speed production.

You''ll collaborate with marketing and creatives to ensure accuracy, compliance, and performance across all deliverables, while adapting tone to different investment offers.

Qualifications

• Proven experience writing conversion-focused copy, ideally in direct response, financial publishing, lifecycle, or high-stakes B2C environments.
• Strong portfolio demonstrating copy tied to performance outcomes (conversions, CTR, revenue).
• Deep understanding of investor psychology. You know that someone writing a $1,000 check to a startup is making a bet and researching risk in real time.
• Real fluency with AI writing tools. You''ve built workflows, prompts, and systems that ship quality at speed.
• Strong editorial and proofreading skills, with an eye for precision and clarity.

Responsibilities

• Write landing pages for paid ad traffic, offering pages, and investment campaigns.
• Develop hero copy, section flows, and CTAs grounded in investor psychology and offer specifics.
• Translate dense pitch decks, financials, and offering documents into clear, compelling investor-facing copy.
• Partner with the marketing team on landing page strategy and post-click experience.
• Maintain factual accuracy and compliance across every deliverable.

Skills

Conversion-focused copy

Direct response writing

Investor psychology

AI writing tools

Portfolio with performance

Editorial skills

Tools

AI writing tools

Job description

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours-and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

Who are you

Your primary focus will be writing high-performing landing pages and lifecycle emails for investment campaigns. This is a role for a writer with strong judgment, curiosity, and range. You should be comfortable writing fast, thinking strategically, working with data, using AI thoughtfully, and improving copy based on what actually converts.

Who You Are

You're a writer first. You have the sharpness, curiosity, and judgment to turn a complicated investment opportunity into copy people actually want to read. You raise the bar on the team. You execute confidently, you know what good looks like, and you take initiative to get what you need to make the work successful. You have range. Direct response landing pages, conversational lifecycle emails, longer-form narrative pages, advertorials. You may not have done all of them, but you know good writing is good writing, and you can move between formats because you understand what makes each one work. You're fluent with AI tools and use them thoughtfully to improve speed, depth, and quality. You use AI to ideate, pressure-test, find blind spots, and explore options you may not have reached alone. You also know where human judgment is irreplaceable: deciding what's worth keeping, what needs sharpening, and what should be cut.

What You'll Do

Landing Pages & CRO

• Write landing pages for paid ad traffic, offering pages, and investment campaigns
• Develop hero copy, section flows, and CTAs grounded in investor psychology and offer specifics
• Translate dense pitch decks, financials, and offering documents into clear, compelling investor-facing copy
• Partner with the marketing team on landing page strategy and post-click experience
• Maintain factual accuracy and compliance across every deliverable

Email & Lifecycle

• Build email funnels that move investors through consideration and commitment without feeling like a pitch sequence
• Write welcome series, nurture sequences, re-engagement campaigns, and conversion-focused sends
• Understand what leads have already seen at the top of funnel and write copy that advances the conversation, not restarts it
• Map copy to funnel stage so each touchpoint does its specific job

AI-Enabled Workflows

• Use AI tools to accelerate research, drafting, variation testing, and production
• Build copy frameworks, prompts, and templates the broader team can adopt
• Identify where AI improves speed and scale, and where human judgment is irreplaceable

Performance & Iteration

• Analyze performance metrics (CTR, CVR, conversion rate, email open and click-through rates) to inform copy decisions
• Design and run A/B tests on landing pages, headlines, hooks, CTAs, and email sequences
• Iterate based on what's actually converting, not what sounds good in a doc

Collaboration

• Work closely with the conversions team day-to-day (other writers, CRO, web designers)
• Partner with creatives, marketers, and account leads across the broader agency on cross-functional work
• Comfortable with feedback and review cycles. You own your copy and push back when it matters, but you don't get precious about drafts.

What You'll Need

Core Requirements

• Proven experience writing conversion-focused copy, ideally in direct response, financial publishing, lifecycle, or high-stakes B2C environments
• Strong portfolio demonstrating copy tied to performance outcomes (conversions, CTR, revenue)
• Deep understanding of investor psychology. You know that someone writing a $1,000 check to a startup isn't just buying a product. They're making a bet, joining a story, and managing risk in their head in real time. You write to that.
• Real fluency with AI writing tools. You've built workflows, prompts, and systems that let you ship more without dropping quality. You can articulate where AI accelerates your work and where human judgment is irreplaceable.
• Strong editorial