Copywriter

Placements24; United States; Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Professional development

Hybrid work

Paid leave

Job summary

Placements24 in Randburg is seeking a creative and persuasive Copywriter to join the marketing team. You will craft compelling copy for ads, website content, emails, social posts, and marketing collateral to engage target audiences.

The ideal candidate has a Bachelor's degree and at least 3 years of copywriting experience, with a portfolio. You will work with designers and marketing specialists to align tone with brand voice and optimize copy for SEO.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, Communications, or related field.
• 3+ years professional copywriting with a portfolio.
• Excellent writing, editing, and proofreading skills.
• Ability to adapt tone for different audiences and brands.
• Familiarity with SEO best practices is a plus.

Responsibilities

• Write copy for ads, website pages, emails, social media, and brochures.
• Develop creative concepts and messaging aligned with brand voice and campaign goals.
• Research to understand target audiences, product features, and industry trends.
• Edit and proofread copy to ensure accuracy and clarity.
• Collaborate with designers and marketing professionals to ensure copy and visuals harmonize.
• Optimize copy for SEO where applicable to improve visibility.

Skills

Copywriting

Editing

SEO basics

Adaptable writing

Portfolio

Education

Bachelor's degree in English/related field

Tools

WordPress

SEO tools

Job description

About the Role

Our client is seeking a creative and persuasive Copywriter to join their marketing team in Randburg . This role is vital for crafting compelling written content that resonates with target audiences, drives engagement, and supports marketing objectives across all channels. You will be responsible for developing clear, concise, and impactful copy for various formats, including advertisements, website content, email campaigns, social media posts, and marketing collateral. The ideal candidate possesses exceptional writing skills, a strategic mindset, and the ability to adapt tone and style to different brands and platforms. You will work collaboratively with designers and marketing specialists to create cohesive and effective communication strategies in our Randburg office.

Key Responsibilities

• Write clear, concise, and engaging copy for a variety of marketing materials, including digital ads, website pages, email newsletters, social media updates, and brochures.
• Develop creative concepts and compelling messaging that align with brand voice and marketing campaign goals.
• Conduct research to understand target audiences, product features, and industry trends to inform copywriting.
• Edit and proofread copy to ensure accuracy, clarity, and grammatical correctness.
• Collaborate with designers and marketing professionals to ensure copy and visuals work harmoniously.
• Optimize copy for SEO where applicable to improve search engine visibility.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Minimum of 3 years of professional copywriting experience, with a portfolio showcasing diverse writing samples.
• Exceptional writing, editing, and proofreading skills.
• Ability to adapt writing style and tone for different audiences and brands.
• Understanding of marketing principles and how copy contributes to campaign success.
• Familiarity with SEO best practices is a plus.

Benefits

• Competitive annual salary with performance-based adjustments.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and writing workshops.
• Hybrid work model providing flexibility between the Randburg office and remote work.
• A collaborative and supportive team environment.
• Generous paid leave and holiday allowances.