Copywriter

Modern Fertility; United States; Hybrid; USD 81,000 - 109,000; Full time

Job summary

An innovative healthcare company is on the lookout for a talented Copywriter to join their dynamic marketing team. In this role, you'll craft compelling content that transforms complex health topics into accessible narratives, empowering individuals to make informed health decisions. With a collaborative culture that values creativity, you'll work closely with various teams to produce impactful copy across diverse platforms. If you're passionate about health and eager to contribute to a mission-driven organization, this opportunity is perfect for you.

Benefits

Full medical, dental, and vision insurance

Flexible PTO

401(k) with company match

Paid parental leave

Pet insurance

Virtual resources for mindfulness and fitness

Qualifications

• 3-4 years of copywriting experience, preferably in DTC or health-related fields.
• Strong portfolio showcasing versatile writing across multiple formats.

Responsibilities

• Write engaging copy across various platforms including social media and email.
• Collaborate with teams to develop creative concepts and ideas.

Skills

Copywriting

Content Strategy

A/B Testing

Editing and Proofreading

Digital Marketing

Education

Bachelor's Degree in Communications or related field

Tools

Social Media Platforms (TikTok, Instagram)

Email Marketing Tools

Job description

Ro is on a mission to change the healthcare industry. Wanna join us? We’re looking for a sharp, creative Copywriter to join our growing in-house marketing team. You’ll write copy that connects; turning complex health topics into clear, compelling content that meets people where they are.

We’re looking for someone with 3 - 4 yrs of experience and the writing chops to build data-informed copy that empowers folks to make proactive, informed decisions about their health, and who believes brand creatives can play a key role in making neutral, clinically sounding health info accessible to all.

You'll partner closely with various teams to ideate and produce gutsy, thoughtful content for Ro’s growing portfolio of care verticals. This is a hands-on role where you’ll flex your writing and strategic thinking skills daily.

Our team culture is by creatives for creatives. We take the work seriously, not ourselves. So when we say “come as you are,” we mean it. We’re always ready for a deep dive into a niche subject, a crazy “would you rather?”, or a full overview of your pet’s lore.

Come join Ro to get loud about better health!

A Bit About You

You’re a natural communicator with a strong sense of empathy and voice. You love digging into a brief and turning it into something memorable. You enjoy collaboration, but you’re also a proactive doer who can run with an idea. You have a love for testing and iterating—headline A/B testing - you’re in! You care about health, accessibility, and helping people feel more confident in their own skin.

What You’ll Do

• Write clear, engaging copy across social, web, email, product, and more
• Concept and develop ideas alongside the whole team. At Ro, we’re all collaborative creators.
• Bring a can-do attitude where no task feels too small to get done correctly
• Implement Ro’s distinctive brand voice, balancing the evocative with the empathetic.
• Use insights to inform conversion-focused copy and optimize performance
• Collaborate with cross-functional teams on launches, campaigns, and initiatives
• Keep your finger on the pulse of digital culture and contemporary creative—and help Ro stay ahead of the curve
• Partner with Legal and Medical to ensure content is compliant, accurate, and trustworthy
• Be curious and passionate about Ro’s mission to help folks meet their health goals.

What You Bring

• 3-4 years of copywriting experience (DTC or health-related preferred)
• A portfolio that shows strong, versatile writing across multiple formats
• Passion for creating smart, human, high-impact content
• Familiarity with digital platforms—especially TikTok, Instagram, and email
• Strong editing and proofreading skills; grammar matters to you
• Multi-tasking + the ability to adapt to shifting priorities and move fast without sacrificing quality
• Comfortable working cross-functionally and collaboratively
• Curiosity, initiative, and a point of view

Bonus Points For

• Experience with performance marketing or brand + growth hybrid teams
• A love for testing and iterating—headline A/B testing? You’re in.
• A sharp eye for trends and creative inspiration beyond your usual feed

We've Got You Covered

• Full medical, dental, and vision insurance + OneMedical membership
• Healthcare and Dependent Care FSA
• 401(k) with company match
• Flexible PTO
• Wellbeing + Learning & Growth reimbursements
• Paid parental leave + Fertility benefits
• Pet insurance
• Student loan refinancing
• Virtual resources for mindfulness, counseling, and fitness

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.

The target base salary for this position ranges from $81,200 to $108,500, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.

Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).

At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.