Copywriter

McKinley Marketing Partners; United States; On-site; USD 28,000 - 213,000; Full time

Job summary

A prominent marketing firm seeks a senior copywriter to contribute to their creative team. The role involves crafting engaging content across multiple platforms while ensuring brand consistency. The ideal candidate will possess a robust portfolio and at least five years of D2C copywriting experience.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• At least five years D2C copywriting experience.
• Strong portfolio showcasing brand-forward work samples.

Responsibilities

• Collaborate and strategize with the in-house creative team.
• Create compelling, brand-centered content.
• Adjust voice and messaging for various platforms.

Skills

Copywriting

Brand Strategy

Creative Writing

Job description

Our CPG client is looking for a senior copywriter to join their in-house creative team. The copywriter will be conceptualizing, writing, and editing copy across various platforms including emails, video scripts, website content, and more. The ideal candidate has experience working in a fast-paced and deadline driven environment.

Responsibilities

• Collaborate with the in-house creative team to strategize, conceptualize, and write content for various channels
• Develop and maintain a clear, consistent brand voice that adapts fluidly across channels and audiences
• Create compelling, brand-centered content
• Stay immersed in the brand's evolving tone and positioning, ensuring consistency across all touchpoints
• Adjust voice and messaging depending on platform, audience, and campaign objectives
• Participate in brainstorms and briefings, asking thoughtful questions to clarify goals and creative direction
• Leverage AI tools to enhance and accelerate the creative process when appropriate

Requirements

• At least five years D2C copywriting experience
• Strong portfolio, ideally showcasing brand-forward work samples

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Writing/Editing and Marketing

• Industries

  Food and Beverage Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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