Copywriter

The Jacobson Real Estate Group; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

The Jacobson Real Estate Group seeks a Digital Copywriter to support ongoing content needs for its customer-facing website. You will craft long-form educational content that clarifies insurance and basic financial topics, ensuring accuracy, clarity, and SEO optimization across pages.

This independent role collaborates with editors, SEO, legal reviewers, and product partners to deliver polished content. You will own assignments end-to-end, researching and validating details, incorporating

Qualifications

• Digital copywriting experience (portfolio required).
• Strong writing, editing, and proofreading skills with excellent attention to detail.
• Experience integrating keywords and writing with SEO best practices in mind.
• Ability to research and validate information independently and apply feedback effectively.
• Bachelor's degree in English, Marketing/Advertising, Communications, Journalism (or similar).
• Typically 2-4 years of related experience.

Responsibilities

• Write long-form, educational website content from provided briefs; create new pages from scratch as needed.
• Edit and improve existing content (including agency-provided drafts).
• Proofread and ensure content accuracy, clarity, and brand/style alignment.
• Incorporate feedback from editors, SEO partners, business stakeholders, and legal reviewers.
• Support publication readiness by reviewing implemented pages for accuracy prior to go-live.

Skills

Copywriting

Editing

Proofreading

SEO writing

Research

Attention to detail

Education

Bachelor's degree in English/Marketing/Communications

Tools

CMS publishing

Web publishing

SEO tools

Job description

A leading P&C insurance organization is seeking a Digital Copywriter to support ongoing content needs for its customer-facing website. In this role, you’ll create long-form educational content that makes complex insurance and basic financial topics clear, accurate, and easy to understand. You’ll own assignments end-to-end-researching, validating details, incorporating stakeholder feedback, and writing polished content optimized for SEO and evolving search approaches (including AEO/GEO and AI-search optimization). This is a hands-on, independent writing role with collaboration across editorial, SEO, business/product partners, and legal reviewers.

Responsibilities:

• Write long-form, educational website content from provided briefs; create new pages from scratch as needed
• Edit and improve existing content (including agency-provided drafts)
• Proofread and ensure content accuracy, clarity, and brand/style alignment
• Incorporate feedback from editors, SEO partners, business stakeholders, and legal reviewers
• Support publication readiness by reviewing implemented pages for accuracy prior to go-live

Requirements:

• Digital copywriting experience (customer-facing content strongly preferred)- PORTFOLIO REQUIRED
• Strong writing, editing, and proofreading skills with excellent attention to detail
• Experience integrating keywords and writing with SEO best practices in mind
• Ability to research and validate information independently and apply feedback effectively
• Bachelor's degree in English, Marketing/Advertising, Communications, Journalism (or similar)
• Typically 2-4 years of related experience

Preferred / Nice to Have:

• Experience publishing content in a CMS or web publishing platform
• Experience writing lifestyle and educational content
• Insurance and/or basic financial services writing background
• Experience partnering with legal/compliance reviewers
• Familiarity writing to brand style guidelines; agency/consulting background a plus