Copywriter

Springs Window Fashions; Town of Middleton (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Springs Window Fashions is seeking a creative copywriter to join the Creative Services team in Middleton, WI. You will craft messaging for launches and campaigns across multiple brands, collaborating with content managers, product management, channel marketing, and consumer marketing to reinforce brand voice.

The role requires big concepts and meticulous attention to detail, with leadership qualities and a can-do attitude.

Qualifications

• Minimum education: Associates Degree in writing, communications, or related field.
• Bachelor's degree preferred.
• Minimum 2+ years copywriting experience, preferably in a corporate or agency environment.
• Experience writing for retail is a plus.
• Experience writing blog articles and social media, also a plus.
• Proven ability to develop and execute original concepts that adhere to brand standards.

Responsibilities

• Drives brand differentiation and storytelling through distinct copywriting style.
• Concepts and writes marketing materials for assigned brands, including brochures, sell sheets, web copy, newsletters, convention materials, sample books, in-store signage, videos, social media posts, blog articles, and collection/color names.
• Completes assignments in a meticulous, efficient manner, while supporting company goals and objectives.
• Organizes and maintains all copy files, process documents, and naming records.
• Maintains awareness of copy and home décor trends, as well as competitors’ offerings.
• Effectively plans personal workload to ensure quality work is on time and within scope.
• Coordinates with channel and brand managers to prioritize and complete assignments.
• Proactively reports on project status, issues and implications to other areas.
• Attends and participates in meetings for creative development, copy input, and presentations.
• Integrates quality, at-the-source thinking across all daily, individual, team and project work.
• Defines, documents, and strives to improve individual processes within their sphere of control.
• Checks satisfaction of internal customers through use of quality tools and customer metrics.

Skills

Copywriting

Brand storytelling

Editing

Communication

Project management

Education

Associates Degree

Bachelor's degree preferred

Job description

Description

Our Company

Springs Window Fashions (SWF) has been a leader in the window treatments industry since 1939. Headquartered in Middleton, WI, we have over 8,000 associates and 14 locations in North America. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho. We pride ourselves as “The Best Experience Company,” which is why we strive every day to provide the best experience for our consumers, channel partners, and associates.

Our Department

The Marketing Team develops and executes SWF’s residential marketing strategy to position our brands as market leaders, drive brand awareness, and improve consumer engagement–all while continually improving the consumer’s experience. Marketing at SWF is fast-paced, and this dynamic group provides a vital role, as the work we do is often the first impression consumers have of our brands.

Within the Marketing Team is the Creative Services Team, which is made up of graphic design, copywriting, and photography professionals, and contributes to both new product launches, as well as day-to-day projects, across the SWF family of brands. Creative team members collaborate to concept and develop exciting work that achieves goals, adheres to brand standards, and always keeps the consumer front of mind.

Who Should Apply

The copywriter is an integral member of the Creative Services team. This role is within the residential division and works with the Content Manager, product management, channel marketing, and consumer marketing to craft messaging for launches and campaigns specific to each channel and brand. There is an emphasis on continuing to define brand differentiation in terms of voice. Additionally, there are plenty of opportunities for the right person to take ownership of this role and develop the direction of his or her assigned brands.

A successful candidate will be equally comfortable with both big concepts, as well as small details, eager to thrive in a fast-paced organization, and a natural leader who will bring a can-do attitude to the office every day.

Job Responsibilities

Copywriting

• Drives brand differentiation and storytelling through distinct copywriting style
• Concepts and writes marketing materials for assigned brands, including, but not limited to brochures, sell sheets, web copy, newsletters, convention materials, sample books, in-store signage, videos, social media posts, blog articles, and collection/color names
• Completes assignments in a meticulous, efficient manner, while supporting company goals and objectives
• Organizes and maintains all copy files, process documents, and naming records
• Maintains awareness of copy and home décor trends, as well as competitors’ offerings

Leadership & Planning

• Effectively plans personal workload to ensure quality work is being executed on time and within scope
• Coordinates with channel and brand managers to prioritize and complete assignments in a timely matter
• Proactively reports on project status, as well as issues and implications to other areas
• Attends and participates in meetings for creative development, copy input, and presentations
• Integrates quality, at-the-source thinking across all daily, individual, team and project work
• Utilizes quality/process tools and methodology in daily individual work
• Defines, documents, and strives to improve individual processes within their sphere of control
• Checks satisfaction of internal customers through use of quality tools and customer/supplier metrics

Requirements

Job Requirements

Education & Experience

• Minimum education required:Associates Degree in writing, communications, or related field
• Bachelor's degree preferred
• Minimum 2+ years copywriting experience, preferably in a corporate or agency environment
• Experience writing for retail is a plus
• Experience writing blog articles and social media, also a plus
• Experience must demonstrate a proven ability to develop and execute original concepts that adhere to brand standards

Knowledge, Skills, & Abilities

• Thorough knowledge of copywriting and its best practices
• Self-motivated, proactive, and detail-oriented, with a strong work ethic
• Ability to work independently and collaboratively
• Ability to prioritize work and manage projects on a daily basis
• Must display good communication and team-oriented/collaborative skills
• Produces results with speed and efficiency.
• Ability to work though barriers or roadblocks, while staying on task
• Builds rapport with both internal and external contacts, while developing effective relationships. Seeks to understand and anticipate the needs of others to ensure high levels of satisfaction.
• Responds quickly to change with a positive attitude, with a willingness to learn new ways to work and achieve objectives

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors

• Empowerment - We trust our people.
• Ownership - We take 100% responsibility for our roles actions, and results.
• Leadership - We all lead by example and talk direct with respect (DWR).
• One Team - We are One Springs Team.
• Customer First -We consider our customers' needs before every decision.
• Continuous Innovation - We are constantly learning, innovating, and improving.
• Speed - We define priorities and operate with a sense of urgency and agility.