Copywriter

The Zimmerman Agency, Inc.; Tallahassee (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

The Zimmerman Agency is seeking a mid-level copywriter to craft compelling travel and tourism campaigns from concept to execution. You will write across scripts, social, email, and collateral, and help shape brand voices across platforms.

Based on-site in Tallahassee, FL, you’ll move quickly, manage deadlines, and collaborate with account, strategy, and production teams to bring ideas to life.

Qualifications

• 2–5 years of copywriting experience at an agency or similar creative environment.
• A portfolio showing strong campaign thinking, headline craft across channels and tones.
• Ability to write short, punchy copy for social and digital and longer-form web, email, or brochure copy when needed.
• Comfort working fast, taking feedback, and iterating without ego.
• A naturally curious, hungry, self-starting mindset, always chasing a better line or a smarter angle.
• Team player attitude and collaborative spirit with cross-functional teams.

Responsibilities

• Concept big ideas and campaign platforms with art directors and designers across a variety of travel and tourism brands.
• Write for scripts, radio, taglines, social copy, digital ads, print, OOH, email, and collateral.
• Develop and maintain brand voices and flex tone for different audiences and platforms.
• Turn strategy and briefs into clear, compelling creative that solves real problems.
• Present work internally and help sell through ideas with confident storytelling.
• Manage your own deadlines and keep projects moving, organized, proactive, and reliable.
• Collaborate tightly with account, strategy, and production teams to get work from idea to launch.

Skills

Copywriting

Agency experience

Portfolio

Social copy

Storytelling

Deadline-driven

Job description

You live for the line. You chase the idea. You love finding the one phrase that makes someone say, ‘I want to go there.’

At Zimmerman Agency, we build travel and tourism campaigns that make people book the trip instead of just dreaming about it. We’re looking for a mid-level copywriter who’s equal parts conceptual thinker and sharp writer, someone who can move fast, switch tones, and keep the bar high.

What you’ll do:

• Concept big ideas and campaign platforms with art directors and designers across a variety of travel and tourism brands
• Write for everything, including (but not limited to) scripts, radio, taglines, social copy, digital ads, print, OOH, email, and collateral
• Develop and maintain brand voices, and know how to flex your tone for different audiences and platforms
• Turn strategy and briefs into clear, compelling creative that solves real problems
• Present work internally and help sell through ideas with clear, confident storytelling
• Manage your own deadlines and keep projects moving, organized, proactive, and reliable
• Collaborate tightly with account, strategy, and production teams to get work from idea to launch

What you bring

• 2–5 years of copywriting experience at an agency (or similar creative environment)
• A portfolio that shows strong campaign thinking, headline craft that’s smart, surprising, and strategically grounded, ranging across channels and tones (playful, inspirational, informative, etc.)
• Ability to write short, punchy copy for social and digital and longer-form web, email, or brochure copy when needed
• Comfort working fast, taking feedback, and iterating without ego
• A naturally curious, hungry, self-starting mindset, always chasing a better line or a smarter angle
• Team player attitude. Just good humans who want to do great work.

Why you’ll love working here

• You’ll touch multiple brands and campaigns, not just one account
• A chance to shape how people see destinations and experiences around the world
• Collaborative, fun, and low-ego creative culture, we take the work seriously, not ourselves
• On-site environment in Tallahassee, FL, where you can actually build relationships and riff in real time
• Real opportunity to grow your book with concept-driven travel/tourism work that lives across channels

Fully onsite in our Tallahassee, FL office