Copywriter

Kaplan; Tallahassee (FL); Remote; USD 31,000 - 79,000; Full time

Benefits offered by this job

Remote work

Retirement package

Gift of knowledge program

Health benefits

Paid time off + volunteer day

Job summary

Kaplan is seeking a Copywriter to conceptualize and execute marketing materials for print, web, email, digital, video, and social channels. The role requires collaboration with designers and writers to meet branding objectives while delivering engaging, accurate content.

The ideal candidate will have a Bachelor’s degree in journalism, marketing, or communications and 3+ years of experience with excellent writing, editing, and proofreading skills.

Qualifications

• Bachelor’s degree in journalism, marketing, or communications.
• 3+ years of copywriting experience across media
• Excellent written communication, editing and proofreading skills.

Responsibilities

• Write and edit a wide range of marketing copy for emails, ads, brochures, web content, posters, and videos.
• Collaborate with art directors, designers, and other writers to develop concepts aligned with brand objectives.
• Understand product features to promote the brand and ensure accuracy of claims.
• Manage tasks and communicate status in team meetings and PM software; meet deadlines with shifting priorities.

Skills

Branding & product marketing

Writing & editing

Project management

Presentations

Team collaboration

Education

Bachelor’s Degree in Journalism/Marketing/Communications

Tools

Asana

Job description

Job Title

Copywriter

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The Copywriter conceptualizes and executes marketing materials and promotional copy for all marketing channels, including print, web, email, digital, video, and social media. The ideal candidate is self-motivated and can work effectively both independently and as part of a team.

Key Responsibilities

Key ResponsibilitiesWrites and edits a broad range of strategic and engaging copy, including emails, print and digital ads, brochures, web content, posters, sales tools, video scripts, articles and event materialsCollaborates with art directors, designers, and other writers to develop creative concepts that meet marketing objectives and brand requirementsStudies products and services to understand key selling features that promote the brandManages work and communicates about project status in team meetings and project management softwareParticipates and contributes to brainstorming sessionsInteracts with stakeholders to discuss their needs and objectives, and helps solve creative challengesPresents concepts to internal team in an engaging and effective wayUtilizes a library of reference materials to ensure accuracy of all claimsOrganizes workload and exercises efficient time management to meet multiple deadlines on time

Minimum Qualifications

Minimum QualificationsBachelor’s Degree with a focus in Journalism, Marketing, or Communications3+ years of experienceAbility to execute for all media platformsExcellent written communication, editing and proofreading skillsConceptual thinker with a diverse writing and creative styleDemonstrates a solid understanding of branding and product marketingStrong organizational skillsCommanding presentations skillsFlexible, adaptable, resourceful and proactive, with an ability to meet deadlines with changing priorities

Preferred Qualifications

Preferred QualificationsFamiliarity with Asana project management system a plusBeyond base salary, our comprehensive total rewards package includes:

Benefits

• Remote work provides a flexible work/life balance
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

Compensation

For full-time positions, Kaplan has three salary grades. This position is

Salary Grade A

: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data.

We are an equal opportunity employer and comply with all applicable federal and state wage laws.#LI-RemoteLocationRemote/Nationwide, USA

Diversity & Inclusion Statement

Diversity & Inclusion Statement : Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.Kaplan is a drug-free workplace and complies with applicable laws.

Business Unit00091 Kaplan Higher ED

Additional LocationsEmployee TypeEmployee

Job Functional AreaMarketing