Copywriter

KnitWell Group; New York (NY); Hybrid; USD 60,000 - 73,000; Full time

Benefits offered by this job

Merchandise discount at KnitWell Group

Medical, dental, vision insurance

401(K)

Time off – holidays

Employee Assistance Program

Volunteer & community programs

Job summary

Ann Taylor is seeking a Copywriter to develop and implement creative, seasonal, and promotional copy across channels. You will convey brand voice, translate insights into compelling content, and adapt tone by channel, audience, and campaign goals. The role supports driving traffic and sales while upholding high editorial standards.

The position offers a hybrid work model in New York, with opportunities to collaborate across creative teams and partner with design throughout the execution process.

Qualifications

• Bachelor’s Degree in English, journalism, communications, or advertising.
• Minimum 3 years’ experience copywriting in advertising, direct marketing or publishing.
• Background in fashion ecommerce/editorial with knowledge of current trends, style, culture, and language.
• Strong portfolio demonstrating creative copy across channels.
• Ability to think strategically about interactive design, advertising, media, and audience.
• Experience developing direct response concepts, email marketing, and direct mail.
• Ability to work independently and with a team; multitask under tight deadlines.
• Excellent editing and proofreading skills; strong written and verbal communication.

Responsibilities

• Write informative and compelling marketing copy across channels and categories.
• Maintain consistency with Ann Taylor copy standards and brand voice.
• Collaborate with design partners to develop concepts from start to final execution.
• Stay current on best practices and trends in CRM and promotional messaging.
• Work under tight deadlines with attention to detail and a holistic view.

Skills

Copywriting

Email copywriting

Editing & proofreading

Creative writing

Interdepartment collaboration

Education

Bachelor’s Degree in English, journalism, communications, or advertising

Tools

Word/Google Docs

Database tools

Internet technology basics

Job description

About usAnn Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?About the roleThe Copywriter is responsible for the concept, development, and implementation of creative, seasonal, and promotional copy for Ann Taylor Marketing. The Copywriter understands the brand positioning and voice to be able to express each season's important fashion/cultural trends in a compelling, original, elevated, and accessible way to keep Ann Taylor’sconsumer-facing communication modern, relevant, differentiated, and inspired. The Copywriter understands how to leverage consumer insights and seasonal mindset while also working at a fast pace to address needs as they come up. They also understand how to adapt voice based on channel (e.g. social, email, paid media, etc.) and audience type (e.g. acquisition, retention, reactivation, etc.) while still being brand-appropriate. The right candidate understands the balance of communicating the brand’s values and promoting brand awareness while understanding the importance of supporting the business through driving traffic and sales to our stores and website.The impact you can haveDemonstrate expertise translating brand and marketing strategy into compelling copyEnsure consistency and adherence to Ann Taylor copy standards; Maintain high standards for writing and proofreadingContinually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiencyEffectively manage production workflowWrite informative and compelling marketing copy across channels and categoriesUse a variety of writing styles to engage diverse audiences across both print and digitalWork under tight deadlines with excellent attention to detail, as well as with a holistic visionPartner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channelsCollaborate with design partners to work conceptually from beginning stages to final executionExpert knowledge of promotionally driven messaging through effective direct response engagement best practicesStay on top of best practices and trends with other brands and retailers, specifically but not limited to customer relationship marketing tactics and trendsConfidently express point of view regarding the direction of copy and advertisingExperience with Email and Promotions copywriting preferredYou’ll bring to the roleBachelor’s Degree in English, journalism, communications, or advertisingMinimum 3 years’ experience copywriting in advertising, direct marketing or publishingBackground in fashion ecommerce/editorial; Extensive working knowledge of current trends, style, culture, and language of fashion worldCreative work portfolioAbility to think strategically about interactive design, advertising, media, and audienceStrong conceptual skills with knowledge of how copy relates to art, design, graphics, and typographyExperience in developing direct response concepts, email marketing, and direct mailAbility to work independently as well as partner with others and work well within a teamFlexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlinesSuperb organizational skills with meticulous attention to detailSelf-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor)Outstanding written and verbal communication skills; Excellent editing and proofreading skills; Ability to self-edit and sense-check textEmail, Promotional, Online/Social media copywriting with curiosity to learn moreProficiency with Word/Google Docs; Experience with database tools; Knowledge of Internet technologyBenefits· You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.Support for your individual development plus opportunities for career mobility within our family of brands.A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*· Medical, dental, vision insurance & 401(K).*· Employee Assistance Program (EAP).· Time off – paid time off & holidays.*· The target salary range for this role is: $66,500*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.Hybrid: This position works in a hybrid model, with required days worked in the Ann Taylor office location in New York, NY as defined by business needs.Applicants to this position must be authorized to work for any employer in the US without sponsorship. We are not providing sponsorship for this position.#LI-AP1Location:Corporate Ann Taylor – RemotePosition Type:Regular/Full timeEqual Employment OpportunityThe Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.