Copywriter

McCann Manchester Limited; New York (NY); On-site; USD 60,000 - 70,000; Full time

Job summary

Gotham seeks a Copywriter to enhance our creative storytelling team. This position offers a chance to develop and present innovative campaigns for CPG and skincare brands, ideal for a self-motivated individual eager to push creative boundaries and adapt their writing voice. Applicants should have significant copywriting experience and a passion for culture and trends.

Qualifications

• 3+ years of copywriting experience with 360 campaigns.
• Experience writing for digital assets and high-level concept development.
• Strong working knowledge of industry and cultural trends.

Responsibilities

• Collaborate with Art Directors and Strategists to develop campaigns.
• Carry projects from initial concept through execution.
• Present ideas, layouts, scripts, and storyboards to leads.

Skills

Creativity

Attention to Detail

Brand Storytelling

Job description

ID 5341

Job Description

Gotham is looking for a Copywriter to join our vibrant creative team as we expand into the industry’s newest global boutique agency. In this role, you’ll grow your already sharp brand storytelling skills, translating briefs into compelling campaigns.

We're looking for a self-motivated and ambitious thinker who sees the creative opportunity in every brief, wants to push boundaries, and has an eye for detail and a writing voice that can flex for a variety of audiences. Lastly, your love for culture is evident in your approach and style. This is a great opportunity for someone who loves a challenge, is current on industry trends, wants to grow in their versatility and make impactful, award-winning work.

What you’ll do:

● Collaborate with Art Directors and Strategists to take a brief and develop campaigns inclusive of web and digital, for a lineup of CPG and skincare brands

● Carry all projects from initial creative concept through execution and release

● Verbally present ideas, layouts, scripts, and storyboards to creative and account leads

What we're looking for:

● A solid book that shows produced work with an evolving and clear point of view, and flexes in tone of voice, media/platforms and style

● 3+ years of copywriting experience with 360 campaigns, preferably on well-known, consumer facing brands

● Web copy/web homepage writing experience is key; background in writing content stories for branded emails is also a must

● Experience writing for digital assets (e.g. banners) and high-level concept development is ideal and a plus, but not necessary

● Strong working knowledge of industry and cultural trends and competitors

● An authentic interest in the craft of writing, storytelling and the medium of advertising

● A strong bias towards details but the ability to think big picture

● A passion for the arts and culture and a forward-thinking mindset; you see a barrier and want to break it

● An autonomous self-starter who is comfortable with tight and loose timelines and turnaround

● A proactive and collaborative approach; you love working with people and people love working with you

Who we are:

With a name inspired by the capital of culture and a legacy that includes some of the world's most iconic brands, it's no wonder Gotham is often referred to as "McCann Worldgroup's best kept secret."

Founded in 1994, we are the Global and US agency of record for Maybelline New York, a relationship of 30 years. Our next chapter continues our legacy of transformation. Currently, we are expanding our ranks and roster of partners to build a deliberately small yet mighty global boutique, backed by one of the strongest networks of innovation and creativity in the world. With full-funnel beauty as our start, we bring a sharper “awareness AND acquisition” perspective to the worlds of household CPG, lifestyle and wellness.

Today, Gotham sits at the crossroads of culture, creativity and hustle, ready to help create the world’s next number one brand. Again.

The salary range for this position is $60,000-70,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Founded in 1994, Gotham is a multi-disciplinary, small-ish boutique creative agency in the midst of global expansion and rebranding for a new generation of creativity and clients. With roots in CPG and beauty, we’re used to transformation and are charting it with an independent spirit, backed by two of the industry’s most powerful networks: McCann WorldGroup and IPG.