Copywriter

HNI Corp.; Lakeville (MN); Hybrid; USD 100,000 - 124,000; Full time

Benefits offered by this job

Medical Insurance

Dental & Vision Insurance

Health Savings Account

Disability Benefits

Life Insurance

Paid Time Off

Retirement Benefits

Job summary

Hearth & Home Technologies, LLC, based in Lakeville, Minnesota, is seeking a skilled Copywriter to translate strategy, product details, and technical information into clear, memorable marketing content. You will drive product-launch messaging and ensure a consistent voice across digital and traditional channels.

The role requires 5+ years of copywriting experience and a bachelor’s degree in journalism, English, or communications, or an equivalent mix of education and experience.

Qualifications

• Five or more years of professional copywriting experience with a portfolio.
• A bachelor’s degree in journalism, English, communications or related field, or equivalent experience.
• Experience writing across digital and traditional channels including scripts or storyboards.
• Ability to translate technical or product information into consumer-facing messaging.
• Working knowledge of proofreading, style guides, SEO and AI fundamentals.
• Experience managing multiple projects in a fast-paced, collaborative environment using a project platform.

Responsibilities

• Develop campaign concepts and copy for websites, digital advertising, social media, email, events, and POS materials.
• Lead product-launch messaging and create Product Content Guides for consistency.
• Translate briefs into concepts and present to partners and stakeholders.
• Turn complex product information into clear, consumer-facing messaging.
• Apply SEO practices and AI-enabled tools while protecting brand integrity.
• Collaborate with Brand, Marketing and Product teams to align with objectives.
• Maintain brand voice and writing standards across channels.
• Identify opportunities to refresh or retire content as needed.
• Help audiences discover and choose our brands through compelling writing.
• Manage multiple projects in a fast-paced environment using collaboration tools.

Skills

Copywriting

Campaign development

SEO

Content strategy

Storytelling

Education

Bachelor’s degree in journalism/English/communications

Tools

Asana

Basecamp

Workfront

Wrike

Sitecore

WordPress

Microsoft Word

PowerPoint

Excel

Job description

MarketingLakeville,Minnesota
Salary: USD 100000 - 124000 Annually

Position at Hearth & Home Technologies, LLC

Hearth & Home Technologies is looking for a Copywriter to join our Fireplaces Business Unit in Lakeville, Minnesota . We are the nation's leading manufacturer and supplier of hearth products, including a wide variety of gas, electric, wood and pellet burning fireplaces, inserts, stoves, and accessories. Headquartered in Lakeville, Minnesota, with distribution around the world, our innovative approach is supported by a business unit structure that allows us to develop and market products with a strong focus on customers' needs. Since 1996, we've been dedicated to connecting people through the warmth and comfort of our hearth products.

The Fireplaces Business Unit is one of our key business units within Hearth & Home Technologies, featuring leading brands such as Heat & Glo, Majestic, Heatilator, and more. This business unit is dedicated to advancing fireplace technology and design, reflecting our commitment to exceptional quality and comfort.

As our Copywriter you can t urn product details into stories people can feel. In this role, you will translate strategy, product innovation, and technical detail into clear, memorable work that earns attention and builds preference for our brands.

You will leadproduct-launch messaging, help shape campaign ideas,and bring a consistent voice to experiences across digital and traditional channels. If you are a thoughtful storyteller, collaborative creative partner and curious problem-solver who enjoys making complex ideas feel simple and human, we would love to see your work.

Key Responsibilities

• Develop campaign concepts and copy for websites, digital advertising, social media, email, events, point-of-sale materials, promotions and other marketing channels
• Lead product-launch messaging and develop Product Content Guides that keep messaging, product claims and brand positioning consistent across consumer touchpoints
• Translate creative briefs into strong concepts and polished deliverables, and present creative concepts and final work to partners and stakeholders
• Turn complex product and technical information into clear, compelling, consumer-friendly messaging
• Apply search engine optimization (SEO) best practices, artificial intelligence (AI)-enabled tools and modern content-development methods while protecting originality, accuracy, quality and brand integrity
• Partner with Brand, Marketing and Product teams to connect creative work to business and brand objectives
• Serve as a trusted resource for brand voice, verbal standards and creative quality
• Identify opportunities to refresh, simplify, expand or retire content
• Help audiences discover, understand and choose our brands through writing that informs, inspires and drives action
• Five or more years of professional copywriting experience and a portfolio demonstrating strong copy, conceptual thinking and campaign development
• A bachelor's degree in journalism, English, communications or a related field, or an equivalent combination of education and experience
• Experience writing across digital and traditional channels, including storyboards or video scripts
• Ability to translate technical or product information into compelling consumer-facing messaging
• Working knowledge of proofreading practices, brand standards, style guides, search engine optimization and artificial intelligence fundamentals
• Experience managing multiple projects in a fast-paced, collaborative environment and using a platform such as Asana, Basecamp, Workfront, Wrike or a similar system
• Proficiency with Microsoft Word, PowerPoint and Excel
• Strong conceptual thinking, organization, attention to detail and ability to manage multiple priorities

Preferred Qualifications

• Experience supporting product launches, consumer brands or durable goods
• Business-to-business (B2B) and business-to-consumer (B2C) marketing experience
• Social media and content marketing experience
• Experience with Sitecore, WordPress or another content management system
• Familiarity with product naming processes

Members are expected to join our collaborative work environment onsite Monday through Thursday with the option to work remotely on Fridays.

In addition to your salary, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision Insurance, Health Savings Account, Disability Benefits, Life Insurance, Paid Time Off and Holidays, and Retirement Benefits). Hearth & Home Technologies benefits are subject to eligibility requirements. Our company endeavors to make www.hearthnhome.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 952-985-6000 or via email at [e-mail]. The Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.