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Job summary
Course Advisor is seeking a Copy Writer to create effective advertising copy for various print and digital media. The role requires a skilled communicator able to edit and rewrite existing content, engage with clients to discuss advertising themes, and present ideas. Key skills include writing, critical thinking, and proficiency in tools such as Microsoft Office and Adobe Creative Suite. This position offers a dynamic work environment focused on creative advertising solutions.
Qualifications
Ability to write effective advertising copy for various media.
Strong editing and rewriting skills.
Capability to engage with clients regarding advertising strategies.
Responsibilities
Edit or rewrite existing copy as necessary.
Vary language and tone of messages based on product and medium.
Discuss advertising themes with clients.
Present drafts and ideas to clients.
Write customer-facing advertising materials.
Skills
Writing
Reading comprehension
Active listening
Speaking
Critical thinking
Judgment and decision making
Tools
Microsoft Excel
Microsoft Word
Microsoft Office
HTML
Microsoft PowerPoint
Microsoft Outlook
Microsoft Access
MySQL
Adobe Acrobat
Microsoft SharePoint
Adobe Photoshop
Facebook
Google Docs
FileMaker Pro
Adobe Illustrator
Adobe InDesign
PHP
Adobe Dreamweaver
YouTube
Google Drive
Job description
Copy Writer
Copy Writer Job Description Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Responsibilities
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Vary language and tone of messages based on product and medium.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Present drafts and ideas to clients.
Write to customers in their terms and on their level so that the advertiser’s sales message is more readily received.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Key Skills
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading comprehension: Understanding written sentences and paragraphs in work related documents.
Active listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Judgment and decision making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.