Copy Writer
Copy Writer Job Description Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Responsibilities
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
- Vary language and tone of messages based on product and medium.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Present drafts and ideas to clients.
- Write to customers in their terms and on their level so that the advertiser’s sales message is more readily received.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Key Skills
- Writing: Communicating effectively in writing as appropriate for the needs of the audience.
- Reading comprehension: Understanding written sentences and paragraphs in work related documents.
- Active listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking: Talking to others to convey information effectively.
- Critical thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Judgment and decision making: Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Tools & Technologies
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Microsoft Access
- MySQL
- Adobe Acrobat
- Microsoft SharePoint
- Adobe Photoshop
- Facebook
- Google Docs
- FileMaker Pro
- Adobe Illustrator
- Adobe InDesign
- PHP
- Adobe Dreamweaver
- YouTube
- Google Drive