Coordinator, Field Marketing - BeatBox

Anheuser-Busch; Carson (CA); On-site; USD 67,000 - 80,000; Full time

Benefits offered by this job

Health benefits

Free Beer

401(k)

Job summary

Anheuser-Busch is seeking a Field & Events Marketing Specialist to lead local BeatBox activations, events, and sampling. You will build networks, partner with distributors, and drive on-premise and off-premise campaigns in your market.

You will manage a field team, coordinate with sales, and execute brand activations that engage consumers and boost brand presence in a dynamic market environment. Travel up to 40% and a collaborative culture are offered.

Qualifications

• State sampling license required to legally handle and pour alcohol.
• Deep knowledge of beverage landscape and competitive brands.
• Ability to develop and execute marketing campaigns that drive awareness.
• Experience in planning and executing events and promotions.

Responsibilities

• Win over 21+ consumers to bring BeatBox to life in your market.
• Build local networks and translate national programs locally.
• Activate events, samplings, and on-premise activations with a field team.
• Hire/train staff for on-premise/off-premise events and influencer support.
• Coordinate with sales and trade marketing for activations and merchandising.
• Manage events from planning to on-site execution and post-event recaps.

Skills

Field Marketing

Event Planning

Brand Activation

Team Leadership

Networking

Budget Management

Communication

Sales Support

Distributors Relations

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY

$67,200 - $79,800, bonus eligible

TERRITORY

Los Angels, CA

COMPANY

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY

The Field & Events Marketing Specialist (FMS) builds the local face of BeatBox in their market in the most relevant way and follows the BeatBox national strategies and priorities. Reporting to the Director of Field Marketing, you will build local networks including opinion leaders and essential influencers both online (social media) and offline. You will create marketing programs in the areas of our business; On Premise, Off Premise, events, and New Business opportunities that impact the heart of local consumers, leading to the successful development of the brand.

JOB RESPONSIBILITIES

Field

• Win over the 21+ consumers to bring BeatBox to life in your market!
• Build a local network while infusing national strategies and philosophy in the field.
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
• Align with your Sales/Trade Marketing counterparts to support activations, merchandising, and sales blitzes in your area
• Activate national events with other FMSs/Brand Reps in regional territories
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
• Ride-alongs with distributors to help with sales support
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
• Identify event opportunities in your area that require sampling activations
• Identify Beatbox influencers and partnership opportunities to support your local market
• Develop social media content that could be used in local area campaigns

Events

• Maintain focus on the home market while additionally co-managing events
• Develop Brand Engagement Activation Team in home markets - demos/scheduling and store visits
• Manage national/regional festivals from beginning to end (collaborating with BeatBox Field Events Managers) utilizing a master festival checklist
• Setup weekly 15-minute check-ins with the internal team 8-10 weeks out from the festival to ensure staying on track
• On-site manager for festival (travel) for end-to-end execution
• Plan and execute activations and coordinate logistics for personnel & POS
• Complete festival recaps and set up post-festival call to recap with wholesaler, SEM & RD
• Social/digital training with FMS team

JOB QUALIFICATIONS

• There is a requirement to maintain a state sampling license to legally hand" and pour alcohol at eventos.
• Product Knowledge: Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape.
• Marketing Strategy: Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales.
• Event Planning: Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty.
• Consumer Engagement: Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty.
• Communication: Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors.
• Presentation Skills: Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits.
• Sales Support: Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets.
• Creativity: Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market.
• Budget Management: Skill in managing marketing budgets efficiently to maximize return on investment.
• Problem Solving: Ability to identify and address challenges and obstacles that may arise during marketing initiatives.
• Adaptability: Willingness to adapt to changing market conditions and consumer preferences.
• Relationship Building: Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders.
• Organization: Effective organizational skills to manage multiple marketing initiatives and events simultaneously.
• Regulatory Knowledge: Awareness of and compliance with industry regulations, especially if working with alcoholic beverages.
• Product Sampling: Experience and skill in conducting product sampling events and activities.
• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
• 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success.
• Wholesaler Relationship: Prior experience with local distributor
• Success in building collaborative projects from idea to execution
• Marketing communication with emphasis on building strategic partnerships
• Alc beverage experience is a plus!
• Prolonged periods of sitting at a desk and working on a computer.
• Evenings and Weekend support for event activation
• Must be able to lift up to 15 pounds at times.
• Travel up to 40% of the time (within local markets)

WHY ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!