Coordinator, Email Marketing

TATCHA; San Francisco (CA); On-site; USD 39,000 - 41,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Retirement savings plan

Job summary

Tatcha, based in the San Francisco Bay Area, is seeking an Email Marketing Coordinator to build, schedule, and deploy email and SMS campaigns using Klaviyo. You will own the day-to-day execution of the email calendar, collaborate with creative teams, and ensure campaigns reflect Tatcha's brand voice across audiences worldwide.

You’ll write briefs, proof campaigns for accuracy, run A/B tests, and produce weekly performance reports while supporting automated flows and lifecycle programs.

Qualifications

• Bachelor’s degree in business, communications, marketing, or related field, or equivalent experience.
• 1–2 years of experience in email, CRM, or digital channel marketing preferred.
• Experience with Klaviyo is preferred; other platforms valued (Salesforce Marketing Cloud, Braze, Iterable).
• Basic HTML/CSS skills for editing email templates.
• Strong copyediting skills and a sharp eye for grammar, spelling, and brand consistency.
• Detail-oriented and highly organized, able to manage multiple campaigns and deadlines.

Responsibilities

• Build, QA, and schedule promotional email and SMS campaigns in Klaviyo, including segmentation, dynamic content, link checks, and cross-device rendering tests.
• Own and maintain the email and SMS calendar, keeping send dates, audiences, and deliverables up to date.
• Write creative briefs for each campaign and partner with the creative team to stay on schedule and align with brand voice.
• Proof all campaigns for accuracy, brand consistency, grammar, and offer details before deployment.
• Set up and track A/B tests on subject lines, content, and send times.
• Pull weekly email and SMS performance reports and share highlights with the team.
• Support automated flows and lifecycle programs with builds and updates as needed.

Skills

Copyediting

Attention to detail

Organizational skills

Team collaboration

Data curiosity

Adaptability

Education

Bachelor’s degree in business, communications, marketing, or related field

Tools

Klaviyo

Salesforce Marketing Cloud

Braze

Iterable

Job description

Complimentary Shipping on all U.S. Domestic Orders

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root" - an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.

Job Summary

As the Email Marketing Coordinator at Tatcha you’ll be a key member of the eCommerce team. In this hands-on role, you’ll build, schedule, and deploy the email and SMS campaigns that bring Tatcha to clients around the world. You’ll own the day-to-day execution of our email calendar, partner with creative to brief and deliver campaigns on time, and help the team understand what’s working through weekly reporting.

This role is ideal for someone who loves the craft of email: getting the details right, keeping a busy calendar on track, and seeing their work go live every week.

Key Requirements

• Build, QA, and schedule promotional email and SMS campaigns in Klaviyo, including segmentation, dynamic content, link and UTM checks, and cross-device rendering tests.
• Own and maintain the email and SMS calendar, keeping send dates, audiences, and deliverables up to date as priorities shift.
• Write creative briefs for each campaign and partner with the creative team to keep deliverables on schedule and aligned with Tatcha’s brand voice.
• Proof all campaigns for accuracy, brand consistency, grammar, and offer details before deployment.
• Set up and track A/B tests on subject lines, content, and send times.
• Pull weekly email and SMS performance reports and share highlights with the team.
• Support automated flows and lifecycle programs with builds and updates as needed.

Requirements

• Bachelor’s degree in business, communications, marketing, or a related field, or equivalent experience.
• 1–2 years of experience in email, CRM, or digital channel marketing preferred.
• Experience with Klaviyo is preferred. Experience with another email platform (Salesforce Marketing Cloud, Braze, Iterable) is also valued.
• Basic HTML/CSS skills for editing email templates.
• Strong copyediting skills and a sharp eye for grammar, spelling, and brand consistency.
• Comfortable with Excel or Google Sheets for reporting.
• Detail-oriented: you catch the broken link, the wrong date, and the typo before anyone else does.
• Highly organized and comfortable managing multiple campaigns and deadlines at once.
• Adaptable, keeping things moving when timelines or priorities change.
• A collaborative team player who communicates clearly with cross-functional partners.
• Curious about data and eager to learn what drives performance.
• Interested in emerging technologies and AI marketing solutions.
• Passionate about digital marketing and the client experience.
• Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week.

The Details

The expected base pay rate for this position is $28.00 to $30.00 per hour. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.

Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at [e-mail].

Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.

Equal Opportunity Employer/Protected Veterans/Individuals with Disability.

Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

As set forth in Tatcha's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Complimentary shipping and returns on U.S. orders

Complimentary samples with every order

Made with high-quality ingredients from Japan.

Every Tatcha purchase supports education equality worldwide.