Coordinator - Digital Strategy

Brobston Group LLC; New York (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

Brobston Group LLC is seeking a Digital Strategy Coordinator to join the on-site eCommerce team in New York. You will drive online sales, analyze customer journeys, and optimize assortment through daily performance monitoring and actionable insights.

You will support merchandising and buying processes, assist with market tools and launches, and coordinate cross‑functional digital initiatives to improve conversion and inventory flow. Weekend coverage is requested during peak periods.

Qualifications

• 1+ year of experience in retail merchandising, planning, digital analytics, or buying.
• BA degree preferred.

Responsibilities

• Prepare daily and ad-hoc reports on sales trends and performance and provide actionable insights.
• Support the Digital Strategy Manager with day‑to‑day tasks and project execution across eCommerce and merchandising functions.
• Review sales and stock levels to optimize online assortment and drive conversion.
• Monitor product deliveries and online launches, ensuring product accuracy and reporting launch performance.
• Assist the buying team with order entry and edits and help prepare market tools for buying appointments.
• Conduct competitive analyses and collaborate with cross‑functional partners to implement digital initiatives.

Skills

Retail merchandising

Digital analytics

Buying

Analytical reporting

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Summary

The Digital Strategy Coordinator will support the eCommerce team in driving online sales and optimizing the customer journey through reporting, assortment management, and cross‑functional project support. The role involves daily performance monitoring, preparing insights and ad‑hoc analyses, and assisting merchandising and buying processes to improve conversion and inventory flow. This is an on‑site corporate role requiring occasional weekend support during peak periods.

Responsibilities

• Prepare daily and ad‑hoc reports on sales trends, inventory, and omnichannel performance and provide actionable insights.


• Support the Digital Strategy Manager with day‑to‑day tasks and project execution across eCommerce and merchandising functions.


• Review sales and stock levels to optimize online assortment and drive conversion.


• Monitor product deliveries and online launches, ensuring product accuracy and reporting launch performance.


• Assist the buying team with order entry and requested edits and help prepare market tools for buying appointments.


• Conduct competitive analyses and collaborate with cross‑functional partners to implement digital initiatives.

Requirements

• 1+ year of relevant experience in retail merchandising/planning, digital analytics, or buying.


• BA degree preferred.


• Proficiency in Microsoft Office and strong analytical reporting skills.


• Excellent written and verbal communication and strong collaboration skills.


• High attention to detail and natural problem‑solving ability.


• Availability to provide occasional weekend support during peak periods.


• Knowledge of French is helpful but not required.