Coordinator, Brand Marketing

Shiseido; New York (NY); On-site; USD 45,000 - 62,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Life and Disability Insurance

Paid Time Off

Paid Volunteer Days

Paid Company Holidays

401K with 6% Company Match

Tuition Reimbursement

Job summary

Shiseido Americas is seeking a Brand Marketing Coordinator to partner with the Marketing team to develop and execute programs that drive brand objectives, engage consumers, and accelerate growth for the Shiseido prestige brands in the U.S. market.

You will collaborate cross-functionally to support product launches, integrated campaigns, and key business initiatives across retail, digital, and owned channels.

Qualifications

• Bachelor’s degree in marketing or related field required.
• Up to 2 years’ marketing experience in beauty, retail or luxury environment.
• Exceptional administrative, analytical and interpersonal skills.
• Excellent verbal and written communication, presentation skills.
• Highly organized with strong time management and ability to multi-task.

Responsibilities

• Develop and execute marketing strategies, campaigns and product launches for Shiseido brands.
• Serve as liaison between Global Brand Holder and cross-functional teams for product development and seasonal planning.
• Coordinate local gift sets, gift-with-purchase programs, and limited-edition initiatives with timely launches.
• Maintain the marketing calendar and ensure alignment across launches, campaigns, and retailer programs.
• Support creation of marketing materials and manage assets across omnichannel touchpoints.

Skills

Administrative skills

Analytical skills

Interpersonal skills

Time management

Communication skills

Education

Bachelor's degree in Marketing

Tools

Excel

PowerPoint

Word

SharePoint

Job description

Your Dreams, Our Future. Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Your Dreams, Our Future. Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

Job Summary

The Brand Marketing Coordinator partners with the Marketing team to develop and execute marketing programs that drive brand objectives, strengthen consumer engagement, and accelerate growth for the Shiseido brand in the prestige beauty market. In this role, you will collaborate cross-functionally to support product launches, integrated marketing campaigns, and key business initiatives that build brand awareness, equity, and sales. You will help ensure consistent and compelling execution across all consumer touchpoints while supporting the seamless delivery of brand experiences across retail, digital, and owned channels in the U.S. market.

What You Will Do

• You will support the development and execution of marketing strategies, campaigns, and new product launches that drive brand awareness, consumer engagement, and market share growth for the Shiseido brand.
• You will partner with the Senior Brand Marketing Manager as a key liaison between Global Brand Holder and cross-functional teams, supporting requests related to product development feedback, seasonal planning, and business performance.
• You will drive the coordination and execution of local seasonal gift sets, gift-with-purchase programs, and limited-edition initiatives, partnering closely with cross-functional teams to ensure timely launch execution.
• You will maintain and communicate the marketing calendar to ensure cross-functional alignment on launches, campaigns, retailer programs, and key deliverables.
• You will manage new product setup and lifecycle maintenance, including item master creation, product extensions, formula updates, packaging revisions, regulatory requirements, and sustainability-driven changes, while facilitating effective communication and alignment across internal stakeholders.
• You will support the development of creative briefs and marketing materials across omnichannel touchpoints, ensuring timely delivery and alignment with brand standards.
• You will collect, analyze, and synthesize competitive, and market insights by leveraging consumer research tools to help support strategic marketing decisions related to product positioning, innovation opportunities, and pricing.
• You will assist with forecasting and launch readiness activities, including SKU planning, POSM coordination, add/delete communication, and partnership with S&OP/NPD to ensure seamless product transitions and minimize inventory risk.
• You will help prepare business analyses, performance reports, and internal presentations that track key KPIs and campaign results while identifying opportunities to optimize future marketing initiatives.
• You will assist in the management and distribution of product assets, images, copy, and launch materials, ensuring consistency with brand guidelines.

Other Responsibilities

• You will support invoice processing to ensure accurate, timely financial management across brand marketing initiatives.
• You will maintain the product closet, including inventory management, product ordering, and sample fulfillment.
• You will coordinate domestic and international shipments, sample requests, and cross-functional product distribution needs.

Who You Are

• You have a bachelor’s degree in marketing or related field required.
• Ideal candidate will have up to 2 years’ marketing experience in beauty, retail or luxury environment. Related experience in sales, merchandising, events or digital a plus.
• You have exceptional administrative, analytical, and interpersonal skills.
• You are highly motivated, resourceful self-starter who executes with a strong sense of urgency and has ability to manage various deadlines with speed and accuracy.
• You can embrace both big picture thinking and attention to detail with impeccable follow through and time management skills.
• You are extremely organized with a proven ability to multi-task, prioritize and manage complex changing priorities.
• You are proactive, energetic, flexible and positive team-oriented attitude with ability to work with internal cross functional departments or external retailers and agencies.
• You are willing to be hands on with routine store visits, evening global calls, and in-person event preparation and participation.
• You have excellent verbal & written communication and presentation skills.
• You have advanced Excel, PowerPoint, Word and SharePoint skills.
• You have passionate knowledge of current beauty marketing trends, media industry news, competitive marketplace, and retail innovation.

If this sounds like you, we want you on our team.

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis
• Employee Led Affinity Groups
• Tuition Reimbursement

The hourly rate for this position may vary based on geographic location. Pay is based on several factors including knowledge, education, skills, and experience. In addition to base pay, we may offer additional forms of compensation as part of a total compensation package, including a discretionary annual bonus in addition to a full range of benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary

$33 - $45/ hour