Conversion Rate Optimization Specialist, Web

ServiceTitan; United States; On-site; CAD 71,000 - 107,000; Full time

Job summary

An established industry player is seeking a passionate Conversion Rate Optimization Specialist to join their dynamic Web team. This exciting role involves shaping digital strategies across web, email, and paid media to enhance user engagement and maximize conversions. The ideal candidate will have a solid foundation in experimentation, a data-driven mindset, and excellent collaboration skills. With the opportunity to work on diverse CRO initiatives, this position promises to foster professional growth in a supportive environment. If you are curious and eager to make an impact, this role is perfect for you.

Benefits

Flexible time off

Comprehensive onboarding program

Leadership training

Company-paid medical, dental, and vision

RSP match

Employee assistance program

Parental leave

Adoption reimbursement

Financial planning tools

Qualifications

• 1-2 years of experience in digital marketing or CRO-related role.
• Strong analytical skills and ability to translate data into insights.

Responsibilities

• Drive experimentation efforts and improve conversion rates.
• Design, implement, and analyze A/B tests and personalization experiments.

Skills

Digital Marketing

Conversion Rate Optimization (CRO)

Data Analysis

A/B Testing

User Experience (UX)

Collaboration

Communication

Education

Bachelor's degree in Marketing

Equivalent experience in Business or related field

Tools

Google Analytics

Amplitude

Optimizely

VWO

Microsoft Clarity

Fullstory

Job description

Ready to be a Titan?

At ServiceTitan, we empower the trades, and our digital presence is crucial to our success. We're seeking a passionate and driven Conversion Rate Optimization (CRO) Specialist, Web to join our dynamic Web team. If you're highly curious and eager to dive into experimentation, optimize user experiences, and drive measurable results, this role is for you.

This is an exciting opportunity to shape our digital strategy, working across web, email, and paid media to maximize conversions and enhance user engagement. We're looking for someone with a solid foundation in experimentation and a desire to grow alongside a rapidly expanding company.

What You’ll Do:

1. You'll be instrumental in driving our experimentation efforts, identifying opportunities to improve conversion rates, and implementing data-driven strategies. You'll work collaboratively with cross-functional teams to design, execute, and analyze experiments. This role offers the flexibility to explore different areas of CRO, allowing you to develop your skills and contribute to our overall growth.

2. In practice, that means you will design, implement, and analyze A/B tests, multivariate, and personalization experiments on web pages.

3. Hypothesis Development: Develop data-driven hypotheses based on user behavior, market trends, and business objectives.

4. Data Analysis & Reporting: Utilize analytics tools (e.g., Amplitude, Google Analytics) to identify key performance indicators (KPIs), track experiment results, and generate actionable insights.

5. Collaboration & Communication: Work closely with designers, developers, and marketing teams to implement and optimize experiments.

6. Performance Monitoring: Monitor website performance, user behavior, and campaign results to identify areas for improvement.

What You’ll Bring:

1. 1-2 years of experience in a digital marketing or CRO-related role.

2. Experience running and analyzing tests on web pages, email campaigns, or paid media.

3. Familiarity with web analytics tools (e.g., Google Analytics, Amplitude).

4. Strong analytical skills and a data-driven mindset.

5. Ability to translate data into actionable insights.

6. Excellent communication and collaboration skills.

7. A proactive and curious approach to problem-solving.

8. Bachelor's degree or equivalent experience in Marketing, Business, or a related field.

Bonus Points:

1. Experience setting up or developing experiments.

2. Familiarity with A/B testing platforms (e.g., Optimizely, VWO).

3. Knowledge of user experience (UX) principles.

4. Experience in a B2B SaaS environment.

5. Experience with behavioural analytics platforms (e.g., Microsoft Clarity, Fullstory).

What We Offer:

1. Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.

2. Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.

3. Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on-demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role for candidates residing in Canada is between $71,100 CAD - $106,700 CAD. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity, and a holistic suite of benefits.