Conversion Rate Optimization Analyst

Moxxi Digital; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

At Moxxi Digital in New York City, we’re redefining performance marketing and building a fast-growing SMS-driven channel. As Conversion Rate Optimization Analyst, you’ll own the consumer-facing web properties linked to our messages, shaping the monetization experience and driving revenue growth.

You’ll launch new properties from scratch using no-code and AI-assisted builders, then continuously optimize through testing and analytics.

Qualifications

• 3-5+ years in performance marketing or SMS lifecycle.
• Experience owning a conversion or revenue metric.
• Strong data-driven decision making.
• Ability to ship web experiences with no-code/AI tools.

Responsibilities

• Own post-click consumer journey: landing pages, content layouts, monetization mix.
• Run continuous experimentation across layouts and offers.
• Analyze funnel daily and implement fixes.
• Collaborate with demand and yield teams for on-page alignment.
• Balance monetization with user trust and long-term channel health.

Skills

Performance marketing

CRO practice

Data analysis

No-code tools

Self-starter

Ownership mindset

Strategic communicator

Tools

No-code builders

AI-assisted tooling

A/B testing platforms

Job description

At Moxxi, we’re redefining performance marketing with cutting-edge technology and a relentless focus on results. As a profitable, bootstrapped start-up, we are led by a team of industry veterans in performance marketing, ad tech, and digital publishing. Together, we’re building the premier platform to incubate, scale, and optimize digitally born businesses, setting new standards for data-driven success.

Our entrepreneurial team brings proven experience from both global corporations and fast-growing startups. We’re passionate about delivering scalable, profitable outcomes for our partners through advanced profiling, targeting, and continuous optimization. Joining Moxxi means becoming part of a growing start-up in the heart of NYC, where you’ll have the opportunity to accelerate your career, expand your skill set, and shape the future of performance marketing.

Role Overview:

SMS is one of Moxxi’s fastest-growing owned media channels, reaching millions of consumers every week. As our Conversion Rate Optimization Analyst, you’ll own the consumer-facing side of the channel: the web properties users land on when they click our messages, the pages they navigate, and the monetization experiences where engagement becomes revenue.

As a Conversion Rate Optimization Analyst, your focus is to make every SMS click worth more. You’ll launch new consumer web properties from the ground up - brand, content, and conversion flows - and then continuously optimize them for yield through testing, analytics, and fast iteration. Message volume is growing quickly; your job is to make sure revenue grows faster. You’ll report directly to the head of the SMS channel, with full ownership of your metrics and a direct line of sight from your work to the P&L.

Key Responsibilities:

Conversion & Yield Optimization

• Own the post-click consumer journey: landing pages, content layouts, offer placement, and monetization mix with revenue per click as your core metric.
• Run a continuous experimentation program: page layouts, offer sequencing, content angles, and design variants, each measured against conversion and yield.
• Analyze funnel performance daily to find where users drop off and where value is being left on the table — then ship the fix.
• Collaborate with internal demand and yield teams to align what’s shown on-page with what’s converting, so the best offers get the best placement.
• Balance monetization with user trust, building experiences consumers genuinely engage with, protecting long-term channel health.

Web Property Development

• Launch new consumer web properties end to end — brand identity, site structure, content, and signup/opt-in flows — using modern no-code and AI-assisted builders.
• Maintain quality and consistency across a growing portfolio of consumer brands, each presenting a polished, service-oriented experience.
• Ship fast: new properties and page variants go live in days, and every launch becomes a new surface to optimize.
• Build within regulatory and platform guardrails, ensuring every property meets industry compliance and content standards for consumer messaging.

What You’ll Bring:

• 3-5+ years in performance marketing, affiliate, or an SMS/lifecycle-adjacent space — you’ve owned a conversion or revenue metric and demonstrably moved it.
• Command of the conversion optimization toolkit: landing page testing, offer sequencing, layout and placement strategy, and audience segmentation.
• A strong analytical core — you pull your own data, find the patterns, and prioritize experiments by expected impact rather than intuition alone.
• Hands-on ability to build and ship web experiences with no-code / AI-assisted tools — you don’t wait on a dev queue.
• Comfort operating within compliance frameworks for consumer marketing — or the discipline to master them quickly.
• Start-up scrappiness: you’re proactive, resourceful, and bias toward action.
• Self-Starter – You take initiative and solve problems before they become problems.
• Curious & Analytical – You ask why, dig deep into data, and experiment to learn what works.
• Efficiency-Oriented – Fast, focused, and action-driven.
• Ownership-Focused – You treat the consumer journey like your own P&L.
• Organized Multitasker – You thrive in fast-paced, high-velocity environments.
• Strategic Communicator – You translate performance into insight and insight into action.

Salary Range

$70,000 - $100,000 USD

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Moxxi Digital’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 07/31/2029

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.