Conversion-Focused Digital Brand Designer | Flexible Hours

Digitailor; New York (NY); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Flexible schedule

PTO 28 days + holidays

Development budget

401k matching

Healthcare coverage

Commuter benefits

WFH policy

Job summary

Raisin is seeking a Digital Brand Designer to join the Brand & Acquisition team in the US market. You will design high-converting landing pages, UI components, and end-to-end user journeys that align with brand standards and drive growth.

You will partner with Marketing to run A/B tests, analyze funnel data, and iterate on concepts. You will also produce creative assets, design email templates, and build reusable design systems while collaborating with product teams.

Qualifications

• 4+ years in digital, marketing or web design, ideally in-house at fintech, DTC or fast-growing tech company, or at an agency with performance clients.
• Proven experience designing for conversion.
• You have worked with growth or performance teams and know how to balance brand expression with commercial results.
• A data-informed mindset. You are comfortable reading test results and analytics, and you use them to make better design decisions.
• Excellent typography, layout and hierarchy skills, with attention to spacing, rhythm and detail.
• Expert in Figma, including components, auto layout and prototyping.
• Solid skills in Adobe Creative Suite.
• Practical use of AI in your design process today, for exploration, variant production or prototyping, not only for generating imagery.
• Hands-on ability to build implementation-ready components and code snippets (HTML/CSS) to deploy tests directly with marketing via Optimizely and Bloomreach.
• Speed without sloppiness. You can manage several projects at once in a fast-moving, feedback-rich environment.
• Clear communication in English, written and spoken.
• Working knowledge of HTML/CSS, or experience with AI-assisted coding tools (for example Cursor, v0 or Claude Code).
• Experience with experimentation tools (for example Optimizely) and analytics tools such as Google Analytics, Hotjar or Looker.

Responsibilities

• Conversion-Driven Web Design: Design, test, and optimize high-converting landing pages, reusable UI components, and end-to-end user journeys that elevate the brand and drive growth, while governing overall website design standards and brand alignment.
• Data-Informed Experimentation & Testing: Partner with Marketing to turn hypotheses into A/B and multivariate tests, from concept to shipped variant, and iterate based on the results, using funnel analytics, heatmaps, test results, and customer insights to find friction and decide what to test next.
• Creative Production: Produce static and animated creative, from hero assets to fast, iterative test variations within our brand design.
• Email & CRM: Design email templates and email campaigns with the CRM team, from lifecycle journeys to product launches.
• Templates & Systems: Build and maintain reusable templates, modules, and patterns for web, ads, and email, working with Product Design and the Raisin Design System so marketing and product feel like one brand.
• End-to-End Ownership: Act as a solution-oriented design partner, independently guiding cross-functional stakeholders from problem to execution, taking projects from brief to launch, including prototypes and leveraging AI for implementation-ready tests.
• Stakeholder Management: Present and explain design decisions with confidence, connecting them to the brand, the customer, and the business result.
• Workflow Innovation: Use AI tools across concepting, variant production, prototyping, test-implementation and analysis to work faster and test more, without compromising visual quality or compliance.

Job description

Raisin is seeking a Digital Brand Designer to join the Brand & Acquisition team in the US market. You will design high-converting landing pages, UI components, and end-to-end user journeys that align with brand standards and drive growth.

You will partner with Marketing to run A/B tests, analyze funnel data, and iterate on concepts. You will also produce creative assets, design email templates, and build reusable design systems while collaborating with product teams.