Conversion Copywriter

Higglo; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Higglo, a remote-first studio, seeks a skilled copywriter/content strategist to craft and optimize copy for service pages, landing pages, intake forms, and follow-up sequences that boost conversions.

You will partner with CRO and UX teams to test headlines, CTAs, and page structure, translating ABA and behavioral health information into clear, trustworthy copy for caregivers making high-stakes decisions. Join a small, senior team dedicated to depth and measurable growth.

Qualifications

• Write and optimize copy for service pages, landing pages, intake forms, and follow-up sequences.
• Translate clinical and technical information about ABA and behavioral health services into clear, trustworthy copy for caregivers making high-stakes decisions.
• Develop messaging frameworks and voice guidelines that stay consistent across service lines and locations.
• Collaborate with SEO/GEO and content teams to ensure copy supports search and AI-answer-engine visibility without sacrificing conversion intent.
• Partner with CRO and UX teammates to test headlines, calls-to-action, form copy, and page structure, using data to inform revisions.
• Analyze copy performance (form completions, drop-off, consult bookings) and iterate based on results.

Responsibilities

• Write and optimize copy for service pages, landing pages, intake forms, and follow-up sequences aimed at increasing conversion rate.
• Partner with CRO and UX teammates to test headlines, calls-to-action, form copy, and page structure, using data to inform revisions.
• Translate clinical and technical information about ABA and behavioral health services into clear, trustworthy copy for caregivers making high-stakes decisions.
• Develop messaging frameworks and voice guidelines that stay consistent across service lines and locations.
• Collaborate with SEO/GEO and content teams to ensure copy supports search and AI-answer-engine visibility without sacrificing conversion intent.
• Analyze copy performance (form completions, drop-off, consult bookings) and iterate based on results.

Skills

Copywriting

CRO collaboration

UX collaboration

Technical translation

Messaging frameworks

SEO collaboration

Data-driven analysis

Job description

• Write and optimize copy for service pages, landing pages, intake forms, and follow-up sequences aimed at increasing conversion rate
• Partner with CRO and UX teammates to test headlines, calls-to-action, form copy, and page structure, using data to inform revisions
• Translate clinical and technical information about ABA and behavioral health services into clear, trustworthy copy for caregivers making high-stakes decisions
• Develop messaging frameworks and voice guidelines that stay consistent across service lines and locations
• Collaborate with SEO/GEO and content teams to ensure copy supports search and AI-answer-engine visibility without sacrificing conversion intent
• Analyze copy performance (form completions, drop-off, consult bookings) and iterate based on results

About Higglo

A remote-first studio, built for depth.

We're a small, senior team helping ABA and behavioral health brands build integrated growth systems - SEO, GEO, CRO, UX, web, and digital PR - that move real pipeline. Remote-first, async-by-default, ownership-driven.

LinkedIn, portfolio, case studies, writing - whatever best shows how you think. We review every application and reply to every candidate.