Convention Sales Marketing Manager

ADP, Inc.; Fort Worth (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Visit Fort Worth is seeking a full-time marketing professional in Fort Worth, TX to support the marketing strategy around the city's convention center expansion. You will oversee content creation, website optimization, and collateral for major tradeshows, working with agencies and internal teams.

The role emphasizes targeted messaging to meeting planners, industry partners, and corporate events, with hands-on copywriting, analytics, and project management to drive demand and attendance.

Qualifications

• 3+ years of marketing experience, preferably in hospitality or events.
• Knowledge of meetings and conventions industry desirable.
• Exceptional copywriting and editing across print and digital.
• Basic graphic design or video editing skills a plus.

Responsibilities

• Support and manage a B2B content strategy for meeting planners and event executives.
• Write and edit high-impact content, case studies, testimonials, email/LinkedIn campaigns, and blog posts.
• Lead expansion campaigns for convention center projects and coordinate agency partners.
• Develop meeting planner personas and craft tailored messaging for Fort Worth's hospitality ecosystem.
• Oversee multiple projects and agencies to meet deadlines around major events.
• Oversee Meetings & Conventions website content updates and SEO optimization.
• Manage collateral for trade shows and coordinate with events team.

Skills

Marketing experience

Hospitality/Event marketing knowledge

Copywriting

Graphic design

Video editing

CMS experience

Email marketing platforms

Google Analytics GA4

CRM tools (Simpleview)

Tools

HubSpot

Mailchimp

Google Analytics GA4

Simpleview CRM

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Sales Fort Worth, TX, US

Today Requisition ID: 1023

The primary focus will be supporting the marketing strategy surrounding the major renovation and expansion of the Fort Worth Convention Center, while also leveraging our business, small meetings, inventory of large-scale convention hotels and showcasing our portfolio of boutique luxury hotels to national event planners.

Additional strategies will be developed for single-property meetings and building tailored content and targeted ad campaigns aimed at specific association/corporate vertical markets, i.e. Medical, Tech, Mobility.

Key Responsibilities

• Targeted Content: Support and manage a B2B content strategy targeting meeting planners, association directors, and trade show executives.
• Asset Creation: Write and edit high-impact content, including case studies, planner testimonials, promotional video scripts, email/LinkedIn campaigns, and industry blog posts.
• Expansion Campaign: Serve as the internal marketing lead supporting the convention center expansion campaign, coordinating agency partners, stakeholder communications, milestone announcements, sales tools, and destination messaging throughout the project lifecycle.
• Audience Persona Marketing: Oversee market research to develop meeting planner personas and craft tailored messaging that highlights Fort Worth's diverse hospitality ecosystem (from massive HQ hotels to luxury boutique properties).
• Project Management: Manage multiple projects and agency partners simultaneously to meet tight deadlines ahead of major industry events.

2. Website Management & Digital Optimization

• Own and optimize the "Meetings & Conventions" segment of the Visit Fort Worth website, ensuring quality content, layout, and visual assets are up to date and conversion focused.
• Manage and maintain destination profiles across meeting planner and industry platforms
• Maximize discoverability through AI-powered search tools, SEO, GEO, etc.
• Track and report web analytics on a regular basis

3. Collateral & Sales Enablement for Tradeshows/Events

• Oversee the production of print and digital collateral, including meeting planner resources, pitch decks, videos and custom venue comparison maps.
• Collaborate closely with the Events Team to showcase high-impact activation materials, booth graphics, and promotional handouts for major industry tradeshows (e.g., IMEX, PCMA, MPI).
• Work alongside Marketing; coordinating with agencies, photographers, and graphic designers to ensure all B2B marketing assets align strictly with the Visit Fort Worth brand standards
• Coordinate with agencies, photographers, and graphic designers to ensure all B2B marketing assets align strictly with the Visit Fort Worth brand standards.
• Work with internal teams to manage production of graphic design and marketing materials, ensuring deadlines are met for convention sales.
• Share expertise, results, best practices and ideas with other marketing positions in the organization.
• Support a positive, collaborative culture in our high-performing organization.

Qualifications & Skills

• Experience: 3+ years of marketing experience, ideally within hospitality, tourism, hotel, CVB/DMO, or corporate event marketing.
• Industry Knowledge: Knowledge of the meetings and conventions industry is preferred (what a meeting planner looks for in a host city is ideal).
• Content Skills: Exceptional copywriting and editing skills across print and digital mediums. Basic graphic design or video editing skills are a major plus.
• Tech Savvy: Familiarity with Content Management Systems (CMS), email marketing platforms (e.g., HubSpot, Mailchimp), Google Analytics GA4 and CRM tools common to the travel industry (e.g., Simpleview).