Our client is a globally recognized consumer products brand with a legacy spanning nearly a century. Their products are a staple in households worldwide, making appearances in daily life. As part of their growth and strategic expansion, they are seeking a dynamic Contract Digital & Social Media Manager to enhance their online presence and engagement.
Key Responsibilities:
- Develop and implement digital and social media strategies that align with the company's objectives and brand identity.
- Drive the company's presence across new and emerging digital and social media channels, proposing and executing strategies for entry into new spaces, including mobile applications.
- Oversee all digital and social media channels, ensuring a consistent look, feel, and voice across platforms.
- Monitor and analyze channel performance, measuring business impact, and making data-driven recommendations for continuous improvement.
- Lead and manage relationships with external agencies, collaborating directly on strategy development and execution.
- Work closely with Consumer Affairs to ensure timely and accurate resolution of consumer inquiries and issues raised through digital platforms.
- Regularly review social media channels to identify potential issues within the product community.
- Develop and implement crisis management protocols to address and resolve issues promptly, maintaining brand integrity.
- Stay abreast of industry trends, emerging platforms, and technological advancements to keep the brand at the forefront of digital innovation.
- Propose and develop targeted solutions, such as mobile applications, to enhance customer engagement and experience.
Requirements:
- Minimum of 5 years of communications experience within the consumer packaged goods (CPG) industry.
- Proven experience in multi-channel digital management, including the development and oversight of websites and social media platforms.
- Demonstrated leadership in managing agency relationships and driving collaborative success.
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with a keen eye for detail.
Education:
Bachelor's degree in Marketing, Communications, or a related field preferred.
Compensation and Benefits:
- Competitive salary commensurate with experience.
- Comprehensive benefits package, including health, dental, vision, and retirement plans.
- Relocation assistance for qualified candidates.
- Opportunities for professional development and career advancement within a globally recognized brand.