Content Writer, GTM

FastForward, Inc.; United States; Remote; USD 55,000 - 96,000; Full time

Job summary

FastForward is seeking a freelance Content Writer who speaks GTM. You’ll write long-form content, sales collateral, and case studies that explain what FastForward builds and why it matters to revenue leaders. You’ll start with FastForward-owned content, managing briefs, transcripts, and SME interviews to create finished pieces.

As client content grows, there’s room to expand into it. You’ll work mainly in Google Docs and Notion, delivering high-quality material on deadlines and with a clear

Qualifications

• Experience writing B2B content for GTM, sales tech, RevOps, or martech audiences.
• Published case studies or customer stories with real numbers behind them.
• SEO, AEO, and search-intent experience for B2B long-form.

Responsibilities

• Write blog posts and long-form articles on GTM engineering, data enrichment, AI in the revenue stack, and modern pipeline generation.
• Draft bylined thought leadership for FastForward leaders, including pieces for external placement.
• Build lead magnets such as guides, playbooks, and templates from existing long-form pieces.
• Repurpose long-form content into shorter assets for LinkedIn, email, and the sales team.
• Turn customer and project work into case studies with clear challenge, build, and result, with sourced metrics.
• Produce sales collateral: one-pagers, solution briefs, battlecards, and proposal copy.

Skills

B2B content writing

Interviewing SMEs

Deadline reliability

Voice and point of view

Tools

Clay

Apollo

HubSpot

Salesforce

Job description

About FastForward

FastForward is an AI engineering firm for go-to-market teams. We build the data and AI systems, in tools like Clay and Claude, that help revenue teams find the right buyers, enrich their data, and reach them with better signals.

About the role

We're looking for a freelance Content Writer who already speaks GTM. You'll write the long-form content, sales collateral, and case studies that explain what FastForward builds and why it matters to revenue leaders.

This role starts on FastForward's own content. We own the content calendar, pillars, and topics; you turn briefs, call transcripts, and SME interviews into finished pieces. As customer content work comes in, there's room to grow into it.

What you'll do

• Write blog posts and long-form articles on GTM engineering, data enrichment, AI in the revenue stack, and modern pipeline generation
• Draft bylined thought leadership for FastForward leaders, including pieces for external placement
• Build lead magnets such as guides, playbooks, and templates from existing long-form pieces
• Repurpose long-form content into shorter assets for LinkedIn, email, and the sales team
• Turn customer and project work into case studies that hold up to scrutiny: clear challenge, build, and result, with every metric sourced
• Produce sales collateral: one-pagers, solution briefs, battlecards, and proposal copy

What we're looking for

• Experience writing B2B content for GTM, sales tech, RevOps, or martech audiences
• Working knowledge of how modern GTM teams operate: ICP and TAM, enrichment, signals, outbound sequencing, CRM hygiene, and pipeline metrics
• Familiarity with the GTM engineering space and its tools (Clay, Apollo, HubSpot, Salesforce, or similar). You don't need to build workflows, but you should be able to explain one
• Published case studies or customer stories with real numbers behind them
• Sales collateral samples, not just blog posts
• Comfort interviewing technical SMEs and working from transcripts, notes, and docs instead of a blank page
• Clear, concise writing with a point of view
• Reliable on deadlines and comfortable with an ongoing freelance cadence

Nice to have

• You've worked in-house at a GTM tech company, agency, or RevOps consultancy
• Experience placing bylined articles in industry publications
• SEO, AEO, and search-intent experience for B2B long-form
• Range across technical verticals (cybersecurity, fintech, AI) for future customer work

Tools

You'll work mainly in Google Docs, Notion, Granola, and Claude. We use AI to speed up research, drafting, and repurposing, and we want a writer who can help make that workflow faster. We don't rely on it to produce the final product: every piece is researched, reviewed, and improved by a human before it’s published.

Logistics

• Type: Freelance / contract, ongoing
• Scope: Pre-determined hourly scope or retainer based on a set number of deliverables per month, scoped together before kickoff
• Location: Remote