Content Writer at FTL Finance Saint Charles, MO

FTL Finance; Saint Charles (MO); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work arrangement

Company parties & team events

Growth opportunities

401K with company match

Paid time off & holidays

Snacks & beverages

Job summary

FTL Finance is seeking a Content Writer in Saint Charles, MO to produce blog posts, emails, e-books, and marketing materials aligned with our inbound strategy and SEO best practices.

The ideal candidate has 2–4+ years of writing experience, a Bachelor’s degree in a related field, and a collaborative mindset to support brand awareness and lead generation.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 2-4+ years of content writing experience, preferably B2B.
• Clear, concise, educational writing across formats.
• Strong SEO understanding and impact on visibility.
• Experience with CMS and web publishing formatting.
• Proven research skills and value-driven content.

Responsibilities

• Collaborate with Content Manager to build editorial calendars.
• Conduct research to create credible, engaging content.
• Produce well-structured drafts matching brand voice.
• Edit and proofread content before publication.
• Work with Digital Marketing to apply targeted keywords.
• Track content performance and adjust strategy accordingly.
• Pursue industry knowledge and reading trade publications.
• Stay updated on trends to guide content topics.

Skills

SEO knowledge

CMS experience

Writing and editing

Research skills

Time management

Collaboration

Education

Bachelor’s Degree in Business, Marketing, or related field

Tools

CMS platforms

Job description

Content Writer job at FTL Finance. Saint Charles, MO.

Since 1996, FTL Finance has specialized in financing for residential HVAC and other home improvement projects. Based in the heart of Missouri, we take pride in empowering thousands of hardworking contractors nationwide to elevate their businesses and increase sales. At FTL Finance, our mission to make home improvement easier on everyone is demonstrated in our dedicated support teams, robust digital tools, and programs to help homeowners with all types of credit.

Join FTL Finance, where your creativity and passion for engaging audiences will thrive in an environment that fosters growth, innovation, and success. Be part of a team that makes a real difference in the lives of contractors and homeowners across the nation!

As our Content Writer, you will create compelling, high-value content that engages our audiences and supports our marketing and sales efforts. This role focuses on writing blog posts, email copy, e-books, and other marketing materials that align with our inbound marketing strategy and SEO best practices.

The ideal candidate is a skilled and imaginative writer with an eye for detail. Please submit up to three writing samples of your best work (portfolio or links to published articles) along with your application.

What You'll Do:

• Collaborate with the Content Manager to build editorial calendars and develop content that supports brand awareness, lead generation, and customer retention
• Conduct research to produce credible, informative content that effectively engages our audiences
• Prepare well-structured drafts that adhere to our brand voice and content guidelines
• Edit and proofread written content pieces before publication
• Work with the Digital Marketing Specialist to incorporate targeted keywords and optimize content for search
• Track content performance and adjust strategies based on engagement and conversion data
• Enhance job knowledge through educational opportunities and reading trade publications
• Stay up to date on industry trends to support content development, identify gaps in content, and recommend new topics

What You'll Bring:

• Bachelor’s Degree in Business, Marketing, or related field
• 2-4+ years of content writing experience, preferably in B2B industries
• Ability to write clear, concise, and educational content in a variety of formats
• Strong understanding of SEO best practices and how content impacts search visibility
• Experience with content management systems (CMS) and basic formatting for web publishing
• Strong research skills to create authoritative, value-driven content
• Excellent writing, editing, and research skills
• Strategic thinker and creative problem solver
• Strong time management skills, ability to prioritize
• Highly organized and self-motivated
• Sharp eye for detail
• Drive to improve and elevate existing marketing efforts
• Collaborative spirit, ability to quickly build rapport

What You'll Get:

• A dynamic, fast-paced, fun and inclusive work environment (with always-stocked snacks and beverages!)
• Annual company parties and fun team events
• Growth and development opportunities
• Hybrid work arrangement (3 days in-office/2 days remote)
• Monthly team celebrations and luncheons
• Excellent offerings under our group benefit plans for medical, dental, vision, FSA, etc.!
• 401K plan with a company match of up to 4%!
• Generous Paid Time Off (PTO) plus 12 paid holidays