Content Writer at Briefly

Feedinkoo: Remote Jobs; United States; Remote; USD 55,000 - 90,000; Full time

Job summary

Feedinkoo is seeking a Content Writer to produce and edit content across four Firms, aligned with each Firm’s brand and tone. You will collaborate with Firm Marketing and Practice Development leads and use templates and approved tools to accelerate writing while maintaining accuracy.

You will shape attorney bios, website copy, case studies, newsletters, and social posts, and assist with thought leadership while ensuring compliance, SEO, and quality.

Qualifications

• 3 to 5 years of professional writing and editing experience in legal marketing or law firm environment.
• Portfolio showing bios, long-form articles, web copy and social content.
• Ability to interview subject-matter experts and translate complex material into clear plain English.
• Understanding of legal marketing rules and compliance review process.
• Proficient with AI writing tools with judgment on accuracy and confidentiality.
• Knowledge of SEO and web writing; publishing in CMS (HubSpot or WordPress).
• Meticulous editing with grammar, style guides, and house style.
• Ability to adapt voice across multiple brands and audiences.
• Strong organization and ability to manage multiple deadlines and stakeholders.
• Confident working with senior attorneys and taking feedback.

Responsibilities

• Write and edit bios across four Firms to a consistent standard.
• Create website copy for practice, industry, and solution pages; support migrations and brand refreshes.
• Write case studies and client stories; obtain approvals as needed.
• Produce newsletters, client communications, and email copy.
• Create LinkedIn and social media copy; help attorneys maximize posts.
• Draft collateral copy and collaborate with design for layout and identity.
• Plan, structure, edit, and polish attorney-authored blogs and client alerts.
• Collaborate with Practice Development leads to build timely thought leadership.
• Interview attorneys to extract angle and practical takeaways; provide outlines.
• Edit for clarity, accuracy, and compliance; maintain attorney voice.
• Turn around time-sensitive pieces quickly; publish alerts to clients.
• Repurpose content across formats; adapt for SEO and different channels.
• Follow compliance review processes before publication.

Skills

Writing & editing

Portfolio

Interviewing experts

SEO for web

AI writing tools

HubSpot/WordPress

Editing & proofreading

Voice & tone adaptation

Deadline management

Law firm marketing

Tools

HubSpot

WordPress

Job description

The Content Writer is the platform’s dedicated writer, producing and editing written content for all four Firms and, in due course, for Briefly itself. The role works across every Firm, with editorial direction and quality supervision the platform’s Senior Content Writer. That arrangement is deliberate: one experienced editorial eye sets the standard for writing across the platform, and the Content Writer extends that standard to every Firm. Day to day, the role works hand in hand with each Firm’s Marketing lead and Practice Development lead, who know their attorneys and practices, bring the Firm’s priorities and are the first port of call for what each Firm needs written.

The role works in two distinct modes. For Firm brand content, such as attorney bios, website copy, case studies, newsletters, social posts and awards submissions, the Content Writer writes the piece outright. For attorney thought leadership, such as blogs, articles and client alerts, the attorney is the author: the Content Writer helps plan, shape, edit and polish the piece, and gets it published quickly, but does not write it in the attorney’s name. Knowing which mode applies, and why, is central to doing this job well in a law firm setting. This is a shared capability. The Content Writer serves each Firm in that Firm’s own name and to that Firm’s own brand and tone, works to a clear way of prioritizing between Firms, agreed with Firm Marketing and Practice Development leads, and uses shared templates, tools and processes wherever they make the work faster without making the Firms sound alike. The role is expected to be a confident, practiced user of AI tools, using them to work faster and smarter while remaining personally accountable for the accuracy and quality of every word published.

Essencial Functions & Responsibilities

Firm Brand Content: Written by the Content Writer

• Write and refresh attorney bios across all four Firms to a consistent standard, capturing each attorney’s experience, clients served and credentials accurately and keeping them current
• Write website copy, including practice, industry and solution pages, and support website migrations and brand refreshes with new and revised copy
• Write case studies and client success stories, working with attorneys and client-facing teams and securing the approvals each one needs
• Write newsletters, client communications and email copy for Firm marketing and client programs
• Write LinkedIn and other social media copy for Firm channels, and help attorneys make the most of their own posts
• Write the copy for one-pagers, pitch materials and other collateral, working with design colleagues who own layout and visual identity

Attorney Thought Leadership: Edited and Shaped

• Work with attorneys to plan, structure, edit and polish attorney-authored blogs, articles and client alerts, so their expertise reads clearly to a business audience
• Partner with Practice Development leads to spot attorneys with something timely to say, and to help attorneys who want to build their profile get into a regular writing rhythm
• Interview attorneys to draw out the angle, the audience and the practical takeaway, and provide outlines and structural suggestions that make writing easier for busy lawyers
• Edit for clarity, plain English, accuracy, search performance and each Firm’s house style, while keeping the attorney’s voice and substance intact
• Turn around time-sensitive pieces on legal developments quickly, so alerts reach clients while the news is still relevant
• Repurpose each piece across formats and channels, for example turning an alert into a LinkedIn post, a newsletter item and a short client email
• Follow each Firm’s compliance review process before anything is published

Quality, Voice and Standards

Work with Content Creator to document and maintain a voice and style guide for each Firm, and apply it consistently

Proofread and fact-check everything before it is published, with particular care over names, titles, client references and legal terminology

Apply legal marketing and advertising rules in day-to-day writing, including care over claims, comparisons, testimonials and required disclaimers, and raise questions with Firm compliance contacts early

Make sure every piece is attributed to the right brand, whether a single Firm, several Firms or Briefly

AI, Search and Working Smarter

Use AI tools confidently for research, outlining, first drafts, repurposing and editing, and bring a critical eye to everything they produce

Follow platform and Firm policies on approved tools and confidentiality, and never put client or confidential information into tools that are not approved for it

Write for how people now find law firms: search engines and AI answer engines as well as direct visits, applying sound SEO and AI-search practice to structure, headlines and metadata

Publish and update content in the content management system (HubSpot), and work with Revenue Operations and Demand Generation to see what performs and adjust accordingly

Share what works, including prompts, templates and workflows, so the wider marketing community benefits

Partnership with Firm Marketing and Practice Development Leads

Work closely with each Firm’s Marketing lead to understand that Firm’s priorities, campaigns and brand, and to plan the content each one needs

Work closely with each Firm’s Practice Development lead on the content that builds attorneys’ profiles and books: bios, thought leadership, rankings and awards

Work to an agreed intake and prioritization process across the Firms, keep Firm Marketing and Practice Development leads informed on timing, and flag conflicts early

Contribute ideas to each Firm’s editorial calendar, which is set by Firm Marketing, BD and Practice Development leads with input from Practice Leads

Support recruiting and employer-brand content, such as attorney profiles and careers copy, and event content such as invitations, speaker introductions and post-event write-ups

Contribute to Briefly’s own brand content as that program develops

Minimum Education & Experience Requirements

• 3 to 5 years of professional writing and editing experience, including prior experience in legal marketing or a legal environment such as a law firm, alternative legal services provider, legal publisher or legal technology company
• A portfolio that shows range: professional bios, long-form articles or alerts, web copy and short-form social content
• Proven ability to interview subject-matter experts and turn complex legal or technical material into clear, engaging plain English for a business audience
• Working knowledge of legal marketing and advertising rules, and respect for the attorney review and compliance process
• Confident, practiced use of AI writing and research tools, with sound judgment about accuracy, confidentiality and when a human rewrite is needed
• Working knowledge of SEO and writing for the web, and experience publishing in a content management system (HubSpot or WordPress preferred)
• Meticulous editing and proofreading, with a strong command of grammar, style guides and house style
• Ability to adapt voice and tone across several distinct brands and audiences
• Strong organization and responsiveness, with the ability to manage multiple deadlines and stakeholders across several Firms
• Confidence working with senior attorneys: able to ask good questions, take feedback well and stand behind an edit

Strong Preference For Candidates With Experience In

• Law firm marketing teams, including drafting rankings, directory or awards submissions
• Multi-brand, multi-entity or platform environments where a central team serves several distinct businesses
• Journalism, legal publishing, or legal training such as a JD or paralegal background
• PE-backed or growth-stage organizations where pace is compressed and the operating model is still being built

Introduction To The Company

We are committed to supporting forward thinking law firms through their next stage of growth by streamlining back-office operations and enabling access to world-class functional talent

Founded in 2021, we established the Company on the belief that the modern lawyer is asked to do too much. Between marketing, business development, financial planning and more, there are too many priorities in the day and not enough time. By streamlining back-office functions under highly experienced functional leadership trained to deploy proven growth levers, we accelerate our partners growth.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant, or an employee based on race, color, ancestry, national origin, citizenship, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, or any other legally recognized protected class under federal, state, or local law.

Accommodation For Applicants With Disabilities

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship to the company. ?If you have a disability or special need and need assistance participating in the application process, please let us know.

E-VERIFY

This employer participates in E-Verify and will provide the federal government with your form I-9 information to confirm you are authorized to work in the U.S.