Content Strategy Lead - Cross-Channel Growth

Defero; Phoenix, Northern (AZ, KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

3 Weeks PTO

Holidays

Phone Allowance

401(k) Matching after 1 year

WFH Fridays

Dog-friendly

Career Growth

Job summary

Defero in Phoenix, AZ is seeking a Content Strategist to connect brand, audience, culture, and performance to drive business results. You will own content strategy across organic social, paid social, email, SEO, website content, blogs, and integrated campaigns, translating objectives into clear messaging strategies and actionable briefs.

You’ll partner with clients and internal teams to shape brand voice, create briefs, and guide projects from strategy through execution, collaborating across

Qualifications

• 4–6 years of content strategy experience, preferably in an agency.
• Agency experience strongly preferred.
• Proven ability to create content strategies, calendars, and briefs across channels.
• Deep understanding of channel differences in content and messaging.
• Exceptional writing, editing, and proofreading with adaptable voice.
• Ability to translate insights into creative recommendations.
• SEO knowledge and performance-driven copywriting.
• Strong presentation and communication skills for client meetings.
• Able to manage multiple accounts and deadlines in a fast-paced agency.
• Curious about AI and new tech; experience with Figma and collaborative PM tools.

Responsibilities

• Lead cross-channel content strategy across organic social, paid media, email, SEO, web, blogs, and other digital channels.
• Translate business objectives, audience insights, cultural trends, platform behavior, and performance data into actionable content strategies and creative direction.
• Develop and evolve brand voice, messaging frameworks, content pillars, editorial priorities, and channel strategies across the customer journey.
• Lead organic social strategy and content planning, ensuring ideas are culturally relevant, platform-native, and tailored to audience behaviors.
• Stay ahead of platform shifts, emerging communities, creator behavior, and cultural trends to identify relevant opportunities for clients.
• Develop clear, actionable creative briefs that define objectives, audiences, messaging, formats, hooks, calls to action, and measures of success.
• Lead brainstorms and partner with Design, Paid Media, Email, Account, and other teams to turn strategy into compelling, integrated execution.
• Review and quality-control content for strategic alignment, brand consistency, platform fit, clarity, and overall quality.
• Analyze content and creative performance using KPIs, SEO insights, audience behavior, and competitive data to identify opportunities and inform optimization.
• Translate performance learnings into recommendations, testing opportunities, and future content strategy.
• Serve as a content strategy expert in client meetings, presentations, brainstorms, and planning sessions, clearly communicating the strategic “why” behind recommendations.
• Manage briefs, feedback, approvals, and timelines while mentoring junior creative team members and proactively bringing forward new ideas and opportunities.

Skills

Content strategy

Agency experience

Creative writing

SEO knowledge

Copywriting

Project management tools

Education

Bachelor’s degree

Tools

Figma

Workamajig

Job description

Defero in Phoenix, AZ is seeking a Content Strategist to connect brand, audience, culture, and performance to drive business results. You will own content strategy across organic social, paid social, email, SEO, website content, blogs, and integrated campaigns, translating objectives into clear messaging strategies and actionable briefs.

You’ll partner with clients and internal teams to shape brand voice, create briefs, and guide projects from strategy through execution, collaborating across