Associate Director of Social Media

Humana Inc; Santa Fe (NM); Hybrid; USD 126,000 - 174,000; Full time

Benefits offered by this job

Bonus incentive plan

Job summary

Humana Inc. is seeking an Associate Director of Social Media to shape and execute audience-centered strategies across priority channels.

You will guide content planning, partner with creative and communications teams, review performance insights, and advise stakeholders on best practices to ensure compliant, timely, and on-brand social content. The role demands leadership of a team of social media strategists and close collaboration with legal, compliance, analytics, and business partners to

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field, or equivalent professional experience
• 8+ years of experience in social media strategy, digital marketing, content strategy, brand communications, public relations, or related marketing communications roles.
• 2+ years of experience leading associates, managing direct reports, or directing cross-functional social media or content workstreams
• Demonstrated experience developing social media strategies, content calendars, campaign plans, channel recommendations, or governance standards for multi-channel programs
• Experience using social media analytics, audience insights, platform performance, or social listening data to inform content decisions and improve outcomes

Responsibilities

• Lead organic social media strategy and content planning across priority channels, audiences, and business initiatives
• Translate business goals, audience insights, brand standards, and performance data into social content calendars, campaign recommendations, and channel guidance
• Partner with creative, communications, brand, legal, compliance, analytics, and business stakeholders to deliver social content that is clear, engaging, compliant,and onbrand
• Use social performance reporting, listening insights, and platform trends tooptimizecontent, improve engagement, and inform future strategy
• Lead, coach, and develop a team of social media strategists, setting clear priorities, strengthening strategic capability, and fostering accountability for high-quality social programs
• Guidesocial media governance, workflows, stakeholder education, and team routines that improve quality, speed, consistency, and accountability

Skills

Social media strategy

Brand communications

Public relations

Governance standards

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprinklr

Workfront

Aprimo

Job description

Become a part of our caring community

Humana is evolving how social media strategy, storytelling, channel planning, and performance insights work together to help people understand our brand and engage with our health care mission. As Associate Director, Social Media, you will help shape and execute audience-centered social strategies across priority channels, balancing creative excellence, operational discipline, compliance, and measurable impact.

In a typical day, you may guide social content planning, partner with creative and communications teams, review performance insights, advise stakeholders on channel best practices, and help ensure social content is useful, compliant, timely, and aligned to Humana’s voice. This role is ideal for a collaborative leader who understands how social media can build trust, support members and patients, and strengthen Humana’s reputation.

The Associate Director, Social Media leads the strategy, planning, execution, and optimization of organic social media programs that support Humana’s brand, business priorities, and audience needs. This role translates enterprise messaging, campaign goals, reputational priorities, and performance data into clear social strategies and content plans. The Associate Director partners across content strategy, creative, communications, brand, legal, compliance, analytics, and business teams to deliver social experiences that are relevant, compliant, and measurable. This work helps Humana connect with members, patients, caregivers, associates, providers, and stakeholders in ways that build understanding, trust, and engagement.

Key Role Functions

• Lead organic social media strategy and content planning across priority channels, audiences, and business initiatives
• Translate business goals, audience insights, brand standards, and performance data into social content calendars, campaign recommendations, and channel guidance
• Partner with creative, communications, brand, legal, compliance, analytics, and business stakeholders to deliver social content that is clear, engaging, compliant,and onbrand
• Use social performance reporting, listening insights, and platform trends tooptimizecontent, improve engagement, and inform future strategy
• Lead, coach, and develop a team of social media strategists, setting clear priorities, strengthening strategic capability, and fostering accountability for high-quality social programs
• Guidesocial media governance, workflows, stakeholder education, and team routines that improve quality, speed, consistency, and accountability

Use your skills to make an impact

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field, or equivalent professional experience
• 8+ years of experience in social media strategy, digital marketing, content strategy, brand communications, public relations, or related marketing communications roles.
• 2+ years of experience leading associates, managing direct reports, or directing cross-functional social media or content workstreams
• Demonstrated experience developing social media strategies, content calendars, campaign plans, channel recommendations, or governance standards for multi-channel programs
• Experience using social media analytics, audience insights, platform performance, or social listening data to inform content decisions and improve outcomes

Preferred Qualifications

• Experience leading social media strategy within an in-house agency, health care company, insurance company, or other regulated industry
• Experience developing social content for enterprisebrand, customer lifecycle marketing, or integrated campaign programs
• Experience with social media management, publishing, workflow, analytics, or approval platforms such as Sprinklr, Workfront,Aprimo,or similar tools
• Experience applying GenAI, automation, or scalable content models to improve social content quality, speed, consistency, personalization, or reuse
• Experience presenting social strategy, editorial recommendations, risk considerations, and performance insights to senior leaders and cross-functional stakeholders.

Location & Work Arrangement

• Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
• Periodic in-office work may berequiredto support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$126,300 - $173,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 09-16-2026

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.