Content Strategist, Security Marketing

Cisco Systems, Inc.; San Jose (CA); Remote; USD 120,000 - 150,000; Full time

Job summary

A leading technology company is seeking a skilled content strategist for their Security Marketing team in San Jose. This pivotal role involves developing and executing robust content strategies that drive engagement and support go-to-market initiatives. The ideal candidate will leverage data-driven insights for continuous improvement, ensuring alignment with marketing goals. Applicants should have 7+ years of relevant experience and a passion for audience engagement within the cybersecurity sector.

Benefits

Quality medical, dental and vision insurance

401(k) plan with Cisco matching contribution

Flexible vacation time off policy

Paid time off to volunteer

Performance-based incentive pay

Qualifications

• 7+ years experience in content strategy, marketing operations, or editorial roles.
• Proficiency in CMS, marketing automation, and data analytics.
• Strong project execution skills and attention to detail.

Responsibilities

• Define and implement a content roadmap aligned with market initiatives.
• Leverage data to measure content performance and optimize engagement.
• Support marketing events and campaigns with strategic insights.

Skills

Content Strategy

Marketing Operations

Project Execution

Data-Driven Insights

Audience Engagement

Education

MBA from a top tier university

Tools

Content Management Systems (CMS)

Marketing Automation Tools

JIRA

Digital Analytics

Job description

The application window is expected to close on 6/27/25

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

Remote United States

Your Impact

We are seeking a content strategist with a strong emphasis on strategic execution to join our Security Marketing team. In the digital age, compelling content drives engagement which in turns drives the growth engine of the business. This role is pivotal in developing content strategies and helping them leveraging data-driven insights to drive our go to market initiatives. You will work cross-functionally to 1) develop the content strategy against the initiatives we have in market 2) execute against them ensuring high quality delivery of compelling content that resonates with security practitioners and decision-makers and 3) leverage data driven decision making to iterate on the strategy on a continuous basis.

Key Responsibilities:

Define and implement a content roadmap that aligns with go-to-market initiatives and customer needs.

Work cross functionally to ensure timely delivery of content roadmap

Leverage data and insights to measure content performance, optimize engagement, and refine content strategies.

Provide strategic support for events, launches and marketing campaigns, ensuring they align with broader marketing goals and are informed by analytics.

Track and manage marketing budgets strategically, ensuring resources are allocated effectively based on analytics.

Identify and prioritize key marketing activities that contribute to strategic revenue growth.

Minimum Qualifications

7+ years’ experience in content strategy, marketing operations, or editorial roles—preferably in cybersecurity, enterprise tech, or B2B SaaS.

Proficiency in content management systems (CMS), marketing automation (including Generative AI), strategic optimization (including JIRA) and digital analytics tools.

Self-starter mindset with a passion for strategic excellence, audience engagement, and bias to action

Strong project execution skills, attention to detail, and a risk-mitigation mentality

Preferred

MBA, preferably from a top tier university

Foundational understanding of security concepts, including XDR, SIEM, SOAR, identity and endpoint security preferred.

Possesses deep understanding of AI technologies and applications with a desire to stay updated on the latest advancements and trends.

Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards

Why Cisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees haveaccess to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday (for non-exempt employees), plus a day off for their birthday. Non-Exempt new hires accrue up to 16 days ofvacation time off each year, at a rate of 4.92 hours per pay period. Exempt new hires participate in Cisco’s flexible Vacation Time Offpolicy, which does not place a defined limit on how much vacation time eligible employees may use, but is subject to availability and some business limitations. All new hires are eligible for Sick Time Off subject to Cisco’s Sick Time Off Policy and will have eighty (80) hours of sick time off provided on their hire date and on January 1st of each year thereafter. Up to 80 hours ofunused sick timewill be carried forwardfrom one calendar yearto the nextsuch that the maximum number of sick time hours an employee may have available is160 hours. Employees in Illinois have a unique time off program designed specifically with local requirements in mind. All employees also have access to paid time away to deal with critical or emergency issues. We offer additional paid time to volunteer and give back to the community.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

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