Content Strategist (PR Focus)

Placements24; East End (United States Virgin Islands); Hybrid; USD 25,000 - 38,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Professional development

Creative team

Diverse projects

Job summary

Placements24 in Welkom is seeking a Content Strategist with a strong PR focus to develop engaging narratives and support branding across press releases, blogs, social posts, and website copy.

The role requires 4+ years in content creation or PR, a BA in Marketing or related field, and proven writing and SEO skills. You will manage content calendars, collaborate with the PR team, and help shape the company’s public image in the Free State.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Minimum of 4 years of experience in content creation, content strategy, or public relations.
• Excellent writing, editing, and proofreading skills with a diverse portfolio.
• Experience with SEO principles and content optimization techniques.
• Familiarity with CMS and social media management tools.

Responsibilities

• Develop and implement integrated content strategies supporting PR campaigns and marketing objectives.
• Create high-quality content for press releases, blogs, social media, and website copy.
• Collaborate with PR to identify key messages and translate into narratives for target audiences.
• Manage content calendar and ensure timely publication across channels.
• Analyze content performance metrics and provide insights to optimize future content in Welkom.

Skills

Content strategy

Public relations

Writing

SEO

CMS

Education

Bachelor's degree

Tools

CMS platforms

SEO tools

Social media tools

Job description

About the Role

Our client is looking for a creative and analytical Content Strategist with a strong focus on public relations to join their team in Welkom . This role involves developing engaging content that supports PR initiatives, enhances brand visibility, and communicates key messages effectively. You will be responsible for creating compelling narratives, managing content calendars, and ensuring all communications align with the company's public image and strategic goals in the Free State . This position is ideal for a wordsmith with a knack for strategic planning and a deep understanding of PR principles.

Key Responsibilities

• Develop and implement integrated content strategies that support public relations campaigns and overall marketing objectives.
• Create high-quality, engaging content for various platforms, including press releases, blog posts, social media updates, and website copy.
• Collaborate with the PR team to identify key messages and translate them into compelling narratives for target audiences.
• Manage the content calendar, ensuring timely publication and distribution across all relevant channels.
• Analyze content performance metrics, track engagement, and provide insights to optimize future content creation in Welkom .
• Stay abreast of industry trends and best practices in content marketing and public relations.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 4 years of experience in content creation, content strategy, or public relations.
• Excellent writing, editing, and proofreading skills, with a portfolio showcasing diverse content examples.
• Experience with SEO principles and content optimization techniques.
• Familiarity with content management systems (CMS) and social media management tools.
• Understanding of the media landscape in the Free State and South African context.

Benefits

• Competitive salary and comprehensive benefits package.
• Hybrid work model offering a balance between office and remote work.
• Opportunities for training and professional development in content and PR.
• A creative and collaborative team environment.
• Exposure to diverse projects and a chance to shape brand narratives in Welkom .