Content Strategist - PR

Placements24; United States; Remote; USD 21,000 - 36,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Retirement planning

Training opportunities

Collaborative team

Paid time off

Job summary

Placements24 in Welkom is seeking a creative Content Strategist focused on Public Relations to shape brand narratives and drive engaging campaigns. You will develop content strategies and produce blog posts, articles, social updates, and website copy aligned with our PR goals.

Collaborate with the PR team, optimize for SEO, analyze results, and manage content calendars. This role offers growth, comprehensive benefits, and a collaborative team environment in Welkom.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 3-5 years in content creation, content strategy, or digital marketing with PR focus.
• Exceptional writing, editing, and proofreading skills.
• Proven ability to develop creative and engaging content for diverse audiences.
• Familiarity with SEO best practices and content management systems (CMS).

Responsibilities

• Develop and execute a content strategy aligned with PR objectives.
• Create blogs, articles, social posts, and website copy.
• Collaborate with PR to translate strategies into content plans.
• Optimize content for SEO and audience engagement.
• Analyze performance and refine future strategies.
• Manage content calendars and publication timelines.

Skills

Content strategy

Public relations

SEO

Editing

CMS familiarity

Education

Bachelor's degree in Marketing/Communications/Journalism/English or related field

Tools

WordPress

SEO tools

Job description

About the Role

Our client is looking for a creative and strategic Content Strategist with a focus on Public Relations to join their team in Welkom . This role is crucial for developing and executing compelling content that supports our public relations objectives and enhances brand visibility. You will be responsible for ideating, creating, and distributing engaging content across various platforms, ensuring it aligns with our brand voice and communication goals. This position offers a unique opportunity to shape brand narratives and drive impactful communication campaigns within the Free State region.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with PR objectives.
• Create high-quality, engaging content including blog posts, articles, social media updates, and website copy.
• Collaborate with the PR team to translate communication strategies into actionable content plans.
• Optimize content for search engines (SEO) and target audience engagement.
• Analyze content performance and use insights to refine future strategies.
• Manage content calendars and ensure timely publication across all relevant channels.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 3-5 years of experience in content creation, content strategy, or digital marketing, preferably with a PR focus.
• Exceptional writing, editing, and proofreading skills.
• Proven ability to develop creative and engaging content for diverse audiences.
• Familiarity with SEO best practices and content management systems (CMS).
• Strong understanding of public relations principles and media landscape in Welkom .

Benefits

• Competitive salary with annual performance reviews.
• Comprehensive medical insurance and retirement planning.
• Generous opportunities for training and professional growth.
• A supportive and collaborative team environment in Welkom .
• Paid time off and company-observed holidays.