Content Strategist, Financial Services

HelloKindred; New York (NY); Hybrid; USD 410,000 - 683,000; Part time

Job summary

HelloKindred is seeking an experienced Marketing Content Strategist with deep Financial Services knowledge to support go-to-market efforts for a leading professional services firm. You will translate complex offerings into clear messaging and create compelling content for senior and C-suite audiences.

You will partner with Practice and Sales leaders to develop messaging, build a modular GTM toolkit, and shape narratives for early-stage and detailed client conversations.

Qualifications

• Translate complex Financial Services capabilities into clear, commercially compelling stories.
• Develop modular GTM toolkit covering practice, offerings, domain expertise, and differentiators.
• Shape solution narratives and sales assets for CxO conversations.

Responsibilities

• Partner with Practice and Sales leaders to develop GTM messaging, positioning, and client-facing narratives.
• Translate complex Financial Services capabilities and solutions into clear, compelling stories.
• Develop a modular GTM toolkit covering the practice, offerings, domain expertise, and differentiators.
• Shape solution narratives and sales assets for early-stage and more detailed CxO conversations.
• Review existing content, identify gaps, and bring consistency and structure to the overall story.
• Work with SMEs and design partners to turn messaging into polished, reusable sales materials.
• Bring fresh thinking to how the firm communicates its point of view and differentiates its offering.

Skills

GTM messaging

Content strategy

B2B storytelling

Financial services knowledge

Job description

Anticipated Contract End Date/Length: 8 weeks, may be potential to extend Work Set Up: Hybrid setup to facilitate frequent in office working sessions (days to be confirmed)We are looking for an experienced Marketing Content Strategist with deep Financial Services knowledge for a project to support go-to-market efforts of a leading professional services firm.Working closely with the Financial Services Practice Lead, Sales, and subject matter experts, you will shape how the firm's capabilities and solutions are positioned and communicated to clients. You’ll turn complex offerings and expertise into clear, differentiated messaging and compelling content for senior and C-suite audiences.This is an ideal role for someone who combines Financial Services fluency with exceptional B2B storytelling and knows how to make complex professional services offerings relevant, distinctive, and compelling to clients.

What You'll Do

• Partner with Practice and Sales leaders to develop GTM messaging, positioning, and client-facing narratives
• Translate complex Financial Services capabilities and solutions into clear, commercially compelling stories
• Develop a modular GTM toolkit covering the practice, offerings, domain expertise, and differentiators
• Shape solution narratives and sales assets for early-stage and more detailed CxO conversations
• Review existing content, identify gaps, and bring consistency and structure to the overall story
• Work with SMEs and design partners to turn messaging into polished, reusable sales materials
• Bring fresh thinking to how the firm communicates its point of view and differentiates its offering.