Content Strategist & Editorial Lead

Perry Homes; Dallas (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health coverage

Dental & Vision

401(k) with Company Match

Employee discounts

Life & Disability Insurance

Job summary

Perry Homes is seeking a Content Specialist to lead content strategy, editorial development, and social media across all marketing channels. You will translate complex homebuying concepts into clear, engaging content for diverse customer segments.

Collaborating with marketing and regional teams, you’ll maintain brand voice, manage the content calendar, oversee vendors, and ensure SEO, compliance, and high-quality storytelling across web, email, print, and social.

Qualifications

• Bachelor’s degree in English, Journalism, PR, Communications, Marketing, or related field.
• 3+ years of content management, marketing communications, or editorial work.
• Proven ability to develop content strategies in complex environments.
• Exceptional writing and proofreading with strong brand voice.
• Familiarity with homebuilding terminology and marketing compliance is preferred.
• Proficiency with CMS and social media scheduling tools; Salesforce Marketing Cloud a plus.

Responsibilities

• Develop and execute a comprehensive content strategy to support business goals.
• Manage all written communications: website copy, blogs, newsletters, collateral.
• Collaborate with marketing and regional teams to align content needs.
• Own and maintain the content calendar and publication schedules.
• Write and edit high-quality, audience-focused content.
• Develop editorial style guidelines and maintain content library.
• Ensure content reflects brand voice and adheres to SEO and compliance standards.
• Oversee content production workflows from ideation to publication.
• Manage relationships with freelance writers, designers, and agencies.
• Support SEO and digital initiatives; partner with web teams for implementation.
• Monitor performance metrics and refine strategies to improve engagement.

Skills

Writing & editing

Content strategy

Analytics

Project management

Brand voice

Collaboration

Education

Bachelor’s degree in English or related field

Tools

Salesforce Marketing Cloud

Birdeye

Sprout

Content Management Systems

Job description

Perry Homes is seeking a Content Specialist to lead content strategy, editorial development, and social media across all marketing channels. You will translate complex homebuying concepts into clear, engaging content for diverse customer segments.

Collaborating with marketing and regional teams, you’ll maintain brand voice, manage the content calendar, oversee vendors, and ensure SEO, compliance, and high-quality storytelling across web, email, print, and social.