Content Strategist & Copywriter

Caribou Financial; Scottsdale (AZ); Remote; USD 81,000 - 102,000; Full time

Job summary

Caribou Financial seeks a talented Content Strategist & Copywriter to shape impactful content across various channels. The role involves content creation, community engagement, and crafting marketing copy to enhance customer connection and brand voice. This opportunity offers competitive pay, a culture of innovation, and the chance to shape a growing fintech brand.

Benefits

Competitive salary

Annual target bonus of 6%

Equity options

401(k)

Generous paid time off

Flexible time off

Paid parental leave

Wellness benefits

Professional development allowance

Qualifications

• 5-7 years experience in content strategy, copywriting, or editorial.
• Experience in fintech, consumer brands, or mission-driven startups.
• Familiarity with SEO content strategy and personal finance is a plus.

Responsibilities

• Create editorial and social content that drives action and increases performance.
• Craft marketing copy for email campaigns, landing pages, and ads.
• Manage social media content that reflects Caribou's voice and values.

Skills

Content Strategy

Copywriting

SEO Strategy

Community Engagement

Tools

Notion

Asana

Airtable

Job description

About Caribou

At Caribou, we care about giving people financial freedom so they can focus on what's most important to them. Today, less than two percent of Americans refinance their auto loans despite drastic increases in the cost of new and used cars. We see huge potential to help folks reduce their monthly auto expenses, as well as increase the predictability of those expenses over time. We do this by building technology to pair customers with community banks and credit unions, and guiding them through the process quickly. On average, our drivers save $130/month on their car loans while protecting their investment long-term. Caribou is led by leaders from the technology, automotive, and finance industries. We're proud to be backed by a great team of investors, including QED Investors, Goldman Sachs, Moderne Ventures, Accomplice, Link Ventures, Motley Fool Ventures, and others.

About the Role

Caribou is looking for a versatile Content Strategist & Copywriter to help shape and scale our content and copy across channels—from product launches to social storytelling. If you're a storyteller, planner, and brand voice protector who loves turning customer insights into powerful, conversion-friendly content, this role is for you.

In this role, you will own...

• Content Creation and Blog Management: Create editorial and social content that educates, entertains, and drives action, increasing Caribou's credibility, domain rankings, and content performance. Manage the editorial calendar and blog operations to ensure regular, high-quality posts. Collaborate with SEO consultants and tools to develop content that ranks well and simplifies complex topics like refinancing, credit, and budgeting into approachable reads.
• Marketing & Campaign Copy: Work with design and growth teams to craft email campaigns, landing pages, display ads, and in-product messages. Support seasonal campaigns, product launches, and brand partnerships with tailored messaging.
• Social Media Support: Manage social media content that reflects Caribou's voice and values. Monitor trends and develop timely content that resonates with key personas.
• Content Guidelines & Brand Voice: Maintain and evolve Caribou's tone of voice and copywriting guidelines to ensure consistency and clarity across all customer touchpoints.
• Content Development: Research, write, and edit compelling long- and short-form content. Repurpose content across formats, such as turning a blog into a social series or lead magnet.
• Community Engagement: Support or oversee community management, build rapport with users, answer questions, and share useful content.

This role can be based out of our Denver, CO office or remotely within states where Caribou operates, preferably in Phoenix, AZ; Denver, CO; or Chicago, IL. Occasional in-person meetings may be required.

About You

You are driven to achieve your goals. At Caribou, our core values are: Give a damn, Velocity, Make the assist. You have 5-7 years of experience in content strategy, copywriting, or editorial, ideally in fintech, consumer brands, or mission-driven startups. You have proven success writing for various channels, especially social, email, and web. Experience with content planning tools (e.g., Notion, Asana, Airtable) and using insights or data to inform content decisions is essential. Familiarity with SEO content strategy, personal finance, auto loans, or simplifying complex topics is preferred. A background in UX writing or product copy, and experience in regulated industries like finance, insurance, or healthcare, is a plus.

How We Will Take Care of You

Our compensation and benefits include competitive salary ($81k - $102k), a 6% target annual bonus, equity options, 401(k), generous paid time off, flexible time off, paid parental leave, wellness benefits, optional benefits, and up to $1,000 annually for professional development.

Our Core Values

We come from diverse backgrounds, united by our shared values: Give a damn, Velocity, Make the assist. We are committed to an inclusive environment and are an Equal Opportunity Employer. A pre-employment background check is required. This position's responsibilities and scope are subject to change.