Content Strategist

Turtles; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

Turtles is actively seeking a Content Strategist in New York to create innovative ads for platforms like Meta and TikTok. You'll be instrumental in developing engaging content while driving measurable results.

The ideal candidate will possess over 3 years of experience in performance creative for DTC brands, showcasing a strong ability to generate impactful ads. You'll thrive in a culture of experimentation and autonomy, working alongside a dynamic team.

Qualifications

• 3+ years of experience producing performance creative for consumer brands.
• Proven track record with measurable outcomes from ads.
• Strong taste in creative and visual storytelling.

Responsibilities

• Concept, write, and direct ads across paid channels.
• Develop viral and scroll-stopping creative content.
• Collaborate closely with growth and analytics teams.

Skills

Performance creative production

Creative direction

Copywriting

Visual storytelling

Data analysis

Job description

We’re looking for a content strategist who can produce a steady stream of ads, including viral ones, for our marketplaces and the brands inside them. You’ll write, direct, and ship creative that runs on Meta, TikTok, and beyond, and own the feedback loop on what’s working.

About the team

Turtles is a world-class team letting anyone turn their passion into a beloved marketplace, helping 29M shoppers find the things they’ll love. We’re one of the fastest-growing startups in the US and we’re hiring brilliant and exceptionally-driven people to join us. We have a lean, 60 person team where every person owns outcomes end-to-end, learns and grows incredibly quickly, and works with teammates who set high standards. Our culture is focused around rapid experimentation, lean autonomous teams, and minimal bureaucracy. Turtles isn’t for everyone, and that’s intentional. If you’re energized by hard problems and big opportunities, you’ll thrive here.Our team is primarily split between our offices in NYC, Helsinki, and Hong Kong, with portions of our team also working remotely. We prefer in-person hires and indicate our preferred locations for each role, but please apply regardless of your location as we’re always looking for brilliant people to join. We’re excited to meet you.

Why this role matters

Creative is the single biggest lever in paid marketing right now. The strategist who consistently ships ads that work directly compounds our growth budget. There’s no better seat for someone who wants to see their work move real numbers.

What you’ll do

• Concept, write, and direct ads across paid channels (Meta, TikTok, etc.).
• Push for viral, scroll-stopping creative, and own the volume to find it.
• Run a tight feedback loop with growth and analytics on what’s working.
• Build a creative pipeline the company can scale.
• Bring strong taste and a strong opinion.

What we’re looking for

• 3+ years producing performance creative for a consumer brand or DTC company.
• Track record of ads that worked, at scale, with measurable outcomes.
• Strong taste in creative, copy, and visual storytelling.
• Comfortable shipping a high volume of work and iterating fast.

Nice to have

• Experience producing for TikTok, Reels, or short-form social.
• Background in commerce, marketplaces, or DTC.

How we hire

A short, focused process designed to respect your time. The specifics vary by role, but here’s the format we typically aim for:

• Intro call with a relevant team member or a founder (30 min).
• Working session: review existing ad creative and brainstorm new concepts with a senior team member or a founder (~60 min).
• Depending on the role, a paid half-day trial so we can see how you work with the team, and so you can see what the problems actually look like.
• Offer within 5 business days of the final round.

Turtles is an equal-opportunity employer. We hire people from every background and we’re committed to building a team that reflects the diversity of the shoppers, brands, and marketplaces we serve.