Content Strategist

Informa TechTarget; New York (NY); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health coverage

Wellness program

Paid vacation and holidays

Retirement savings options

Public Service Loan Forgiveness (PSLF)

Free SEPTA commute

Tuition discounts

Job summary

City of Philadelphia is seeking a Content Strategist to shape voice, structure, and usability of content across phila.gov and related digital services. This role focuses on governance, strategy, and execution, collaborating with City departments to ensure residents can easily access essential services.

The Content Strategist will lead training and engagement to empower City staff, work with Directors and cross-functional teams, and drive data-informed improvements in content quality and

Qualifications

• At least 3 years of professional experience in content strategy, content design, or web writing.
• Experience managing the full content lifecycle, including audits and governance.
• Strong writing and editing skills with a focus on plain language and usability.
• Experience with content management systems (CMS).
• Familiarity with information architecture and user-centered design principles.
• Experience collaborating in cross-functional teams.

Responsibilities

• Plan, write, and improve web content, navigation labels, UX copy, and training materials using established content standards.
• Develop and evolve resident-centered content standards and ensure consistent application across departments.
• Lead content audits, migrations, and redesign efforts for phila.gov and related digital services.
• Facilitate workshops on content creation, information architecture, and plain language best practices.
• Train City staff and partners on web writing, accessibility, and content governance.
• Collaborate with designers, developers, and product teams to implement content solutions.
• Build strong relationships with stakeholders and translate business needs into actionable content strategies.
• Monitor and refine content based on data, feedback, and performance insights.
• Manage multiple projects, timelines, and priorities in a fast-paced environment.
• Communicate clearly about project progress, risks, and outcomes.
• Problem solve through ambiguity and when challenges arise.

Skills

Clear communicator

User-centered design

Cross-functional teamwork

Project management

Attention to detail

Tools

CMS

Google Analytics

Job description

Job Description

The Content Strategist plays a critical role in shaping the voice, structure, and usability of content across phila.gov and related digital services. This role focuses on content governance, strategy, and execution, working in close partnership with City departments to ensure residents can easily understand and access essential services.

This position collaborates closely with the Director of Content, Digital Services teammates, and cross-department stakeholders to plan, create, and improve user-centered content. The Content Strategist also leads training and engagement efforts to empower City staff to maintain high-quality, accessible content.

Essential Functions

• Plan, write, and improve web content, navigation labels, UX copy, and training materials using established content standards

• Develop and evolve resident-centered content standards and ensure consistent application across departments

• Lead content audits, migrations, and redesign efforts for phila.gov and related digital services

• Facilitate workshops on content creation, information architecture, and plain language best practices

• Train City staff and partners on web writing, accessibility, and content governance

• Collaborate with designers, developers, and product teams to implement content solutions

• Build strong relationships with stakeholders and translate business needs into actionable content strategies

• Monitor and refine content based on data, feedback, and performance insights

• Manage multiple projects, timelines, and priorities in a fast-paced environment

• Communicate clearly about project progress, risks, and outcomes

• Problem solve through ambiguity and when challenges arise.

Competencies, Knowledge, Skills and Abilities

• Excellent communicator who can simplify complex information

• Strong empathy for users navigating government services

• Systems thinker who understands how content connects across services

• Relationship builder who can work across diverse stakeholders

• Highly organized with strong project management skills

• Curious, adaptable, and committed to continuous improvement

• Detail-oriented with a focus on quality and clarity

Qualifications

Required

• At least 3 years of professional experience in content strategy, content design, or web writing

• Experience managing the full content lifecycle, including audits and governance

• Strong writing and editing skills with a focus on plain language and usability

• Experience with content management systems (CMS)

• Familiarity with information architecture and user-centered design principles

• Experience collaborating in cross-functional teams

Preferred

• Experience working on large-scale websites or service-driven platforms

• Knowledge of accessibility standards (WCAG 2.1 AA)

• Experience with analytics tools (e.g., Google Analytics)

• Instructional design or training experience

• Bilingual skills

Additional Information

Salary Range: $80,000 - $90,000

*The successful candidate must be a city of Philadelphia resident within six months of hire

Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.

Did you know?

• We offer Comprehensive health coverage for employees and their eligible dependents

• Our wellness program offers eligibility into the discounted medical plan

• Employees receive paid vacation, sick leave, and holidays

• Generous retirement savings options are available

• Pay off your student loans faster - As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program. Join the ranks of hundreds of employees who have already benefited from this program and achieved student loan forgiveness.

• Enjoy a Free Commute on SEPTA - Starting September 1, 2023, eligible City employees will no longer have to worry about paying for SEPTA public transportation. Whether you're a full-time, part-time, or provisional employee, you can seize the opportunity to sign up for the SEPTA Key Advantage Program and receive free Key cards for free rides on SEPTA buses, trains, trolleys, and regional rails.

• Unlock Tuition Discounts and Scholarships - The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships. Experience savings of 10% to 40% on your educational expenses, extending not only to City employees but in some cases, spouse and dependents too!

The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race,ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to [e-mail]. For more information, go to: Human Relations Website:
http://www.phila.gov/humanrelations/Pages/default.asp