Content Strategist

Inner Action Media; Morgantown (WV); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Mylan Park & Aquatic Center membership

Job summary

Inner Action Media in Morgantown, WV is seeking a Content Strategist to guide content initiatives from concept through execution. You will partner with clients and internal teams to define stories, strategy, and success metrics across brand journalism, video storytelling, and ongoing content programs.

The role requires strong editorial judgment, strategic thinking, and the ability to manage multiple client initiatives with clarity and confidence.

Qualifications

• Bachelor’s degree in Journalism, Communications, Marketing, Media, or related field preferred.
• 4–6 years in content creation, journalism, marketing, or agency settings.
• Experience guiding content strategy or client-facing roles.
• Strong editorial judgment across written, video, and digital formats.
• Excellent written and verbal communication with client interactions.
• Ability to manage multiple projects and deadlines with minimal oversight.
• Highly organized with strong attention to detail.

Responsibilities

• Lead content strategy and planning aligned with client goals.
• Own client relationships and guide content direction and timelines.
• Oversee story ideation with editorial guidance for quality.
• Collaborate with video production and creative teams on storytelling.
• Support publishing and distribution across platforms to maximize reach.
• Review content performance and optimize future initiatives.
• Coordinate multiple content initiatives with deadlines and quality.

Skills

Content strategy

Client communication

Editorial judgment

Story development

Project coordination

Education

Bachelor’s degree in Journalism, Communications, Marketing, Media, or related field

Job description

As a Content Strategist at Inner Action Media, you will serve as both a strategic thinker and a trusted client partner, responsible for guiding content initiatives from concept through execution. You will collaborate closely with clients, internal producers, designers, and digital teams to develop content strategies that support broader marketing goals. From brand journalism and video storytelling to ongoing content programs and campaigns, you will help define what stories should be told, how they should be told, and how success will be measured. This position requires strong editorial judgment, strategic thinking, and the ability to manage multiple client initiatives with clarity and confidence.

Key Responsibilities:

• Content Strategy & Planning: Lead the development of content strategies that align with client goals, brand voice, and audience needs. Translate high-level objectives into actionable content plans and story frameworks.
• Client Ownership & Communication: Serve as a primary point of contact for assigned clients, guiding conversations around content direction, timelines, deliverables, and performance. Build trusted relationships through clear communication and proactive leadership.
• Story Development & Editorial Oversight: Oversee story ideation, research, and development, ensuring content is compelling, accurate, and strategically aligned. Provide editorial guidance and feedback to ensure consistency and quality across deliverables.
• Content Production Collaboration: Work closely with the video production and creative teams to guide the execution of content, contributing to scripting, interviews, creative direction, and overall storytelling approach as needed.
• Publishing & Distribution Support: Collaborate with digital and social teams to ensure content is published and distributed effectively across platforms, supporting reach, engagement, and performance goals.
• Performance Awareness & Optimization: Partner with internal teams to review content performance and reporting, using insights to refine strategy and improve future content initiatives.
• Project Coordination: Manage multiple content initiatives simultaneously, maintaining organization, deadlines, and follow-through while ensuring a high standard of work.

Qualifications:

• A Bachelor’s degree in Journalism, Communications, Marketing, Media, or a related field is preferred.
• Minimum of 4–6 years of experience in content creation, journalism, marketing, or agency environments.
• Demonstrated experience guiding content strategy or serving in a client-facing role.
• Strong editorial judgment with experience in storytelling across written, video, and digital formats.
• Excellent communication skills, both written and verbal, with confidence in client interactions.
• Proven ability to manage multiple projects, priorities, and deadlines with minimal oversight.
• A high level of organization, accountability, and attention to detail.

Why Join Inner Action Media?

Inner Action Media is a place for thinkers, storytellers, and problem-solvers who want their work to matter. You’ll have the opportunity to help shape strategy, guide clients, and create content that drives results, all while working alongside a collaborative and highly skilled team.

We offer a competitive salary, performance-based incentives, and opportunities for professional growth, along with a strong benefits package that includes health, dental, and vision insurance, as well as a membership package to Mylan Park and the Aquatic Center.