Content Strategist (HQ)

Buck Mason; Los Angeles (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health/Dental/Vision

Cell-phone reimbursement

Wellness reimbursement

Maternity Leave

Paternity Leave

401k match

Job summary

Buck Mason is seeking a senior copywriter/content strategist to shape the brand voice across email, site, social, paid, and in-store channels. You will define objectives for each brief, write product descriptions and campaign copy, and collaborate with merchandising, design, and marketing to tell one cohesive story.

You will bring deep menswear and womenswear knowledge, a strong point of view, and a collaborative approach to elevate every piece of content while maintaining Buck Mason’s distinct

Qualifications

• 4+ years in copywriting, content strategy, or editorial for apparel or lifestyle brands.
• Clear, well-argued point of view on content and why it works.
• Product-obsessed with deep knowledge of menswear and womenswear.
• Customer-centric writing for a specific person.
• Excellent writer with range across tones and formats.
• Able to own strategy and execution from plan to copy.
• High bar for taste to keep the brand cohesive.
• Collaborative and direct, elevating others.
• Portfolio showing taste, restraint, and voice across multiple channels.

Responsibilities

• Set the content strategy across channels: what we say, where, and in what voice.
• Own and evolve the brand voice; write guidelines and exemplify them.
• For every brief, define the objective and the customer before the copy.
• Write the copy: product descriptions, names, emails, site, social, campaigns, long-form when needed.
• Partner with merchandising, design, and marketing so product, image, and words tell one story.
• Build and maintain a point of view on product including fabric, make, and fit for both genders.
• Turn products into platforms with brandable, ownable language that lasts beyond a season.
• Drive GTM storytelling and align monthly messaging with customer value.
• Review content across the brand for consistency and quality; give direct feedback.
• Own the results with measurable conversions, clicks, and engagement.

Skills

Content strategy

Brand voice development

Copywriting

Editorial writing

Job description

About the Role

You decide how Buck Mason sounds and what our content is for. This is more than a copywriting job. You bring a strong point of view on how content should show up across every channel (email, site, social, paid, in-store) and you hold that line. You know menswear and womenswear deeply, you think hard about who our customer is, and you can say what a given piece of content needs to do before you write a word of it. Your bar for taste is high, you understand what Buck Mason stands for, and you hold every piece of content to those first principles. This role is based full time at our Los Angeles headquarters, in the room with the merchandising, creative, and email teams you'll work with every day.

What You'll Do

• Set the content strategy across channels: what we say, where, in what voice, and why.




• Own and evolve the brand voice. Write the guidelines, then be the example of them.




• For every brief, define the objective and the customer before the copy: a launch email, a product page, a social post, and a paid ad each have a different job.




• Write the copy: product descriptions, product names, email, site, social, campaign lines, and long-form when a story deserves it.




• Partner with merchandising, design, and marketing teams so product, image, and words all tell one story.




• Build and keep a point of view on product. Know the fabric, the make, the fit, and the reason a garment exists, for both men's and women's.




• Turn products into platforms. Our core franchises deserve names, language, and ideas that are ours: brandable, ownable, and built to last longer than a season. You help shape a product into a story and help tell that story across channels.




• Help drive GTM storytelling. You help decide what we're saying each month, why it matters to the customer, and how it shows up across every channel, so the calendar is a sequence of stories and not just a list of launches.




• Review content across the brand for consistency and quality, and give direct, useful feedback.




• Own the results. Product page conversion, email click rate, and social engagement are how we know the words are working, and you read them every week and adjust.




• Be the reason the brand sounds like one brand. Anyone at Buck Mason should be able to say what our point of view is, and that's your job to make true.

Who you are

• 4+ years in copywriting, content strategy, or editorial, ideally at an apparel or lifestyle brand with a distinct voice.




• A clear, well-argued point of view on content. You can explain why a piece works, not only that it does.




• Product obsessed, with deep working knowledge of menswear and womenswear: construction, fabric, fit, and how people actually wear clothes.




• Customer centric. You write for a specific person and you can describe them.




• An excellent writer with range: tight and plain when the product should speak, warmer and longer when the story earns it.




• Comfortable owning strategy and execution at once. You set the plan and you write the copy.




• A high bar for taste. You notice when a line, a word, or a layout is slightly off, and you fix it before anyone else sees it.




• A high bar for brand first principles. You know what the brand is and isn't, you can articulate why, and you say no to a headline, a caption, or a campaign that doesn't fit, even when it would perform.




• Collaborative and direct. You hold a high bar and make the people around you better.




• A portfolio that shows taste, restraint, and voice across more than one channel.

Logistics

• Reports to: VP of Digital


• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week


• Type: Full-time, exempt

Benefits

Health/Dental/Vision

• We’ve got you covered – Buck Mason takes care of 80% of the monthly cost for employee-only plans. That 20% not covered gets deducted from your bi-weekly paycheck.


• Dependents – Buck Mason takes care of 50% of the monthly cost and 50% comes out of your bi-weekly paycheck.


• We offer a wide range of PPO and HMO options through Anthem, with Vision and Dental plans through Principal. Plus, we’ve got HSA and FSA options to keep things flexible.


• 401k: We’re all about planning for the future. Buck Mason matches 100% of your first 3% contribution, and 50% of the next 2%. So you get a max match of 4% from us if you chip in 5%. Not too shabby,right?

Other Perks

• We offer an $80 cell-phone reimbursement for your monthly phone plan (excluding the device)so you can make those important calls on us.


• Every month, you can ask us for a $50 wellness reimbursement. Use it for gym memberships,fitness classes, or mental health expenses – it’s up to you.


• Maternity Leave – 12 weeks of paid leave


• No probationary period to be eligible, State funds first (disability, Paid Family Leave, etc.)Buck Mason covers the remainder of employee’s bi-weekly salary


• Paternity Leave – 4 weeks of paid leave No probationary period to be eligible State funds first (disability, Paid Family Leave, etc.) Buck Mason covers the remainder of employee’s bi-weekly salary

$75,000 - $85,000 a year

Here at Buck Mason, we're all about transparency and fairness, especially when it comes to compensation. While the base salary range for this role is $75,000.00 - 85,000.00 per year, your total compensation package may include commissions, bonuses and other perks tailored to your performance and dedication to our craft.

Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach, they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brand’s first collection of jeans and tees. Taking an architectural approach to design, they built each piece to last far beyond a single season. Obsessed with quality, they worked with local mills and factories to create the finest fabrics down to the thread. Today, Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality, modern American classics.