Content Strategist

Carney; Carney (MD); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Healthcare benefits

Unlimited paid time off

Hands-on experience with cutting edge brands

Job summary

A dynamic digital marketing agency in Maryland seeks a creative content creator with over 5 years of experience. Responsibilities include developing innovative content strategies for both B2B and B2C clients, managing digital content and social media strategies, and implementing effective SEO practices. The ideal candidate will have strong creative capabilities and a passion for content marketing. Sweet benefits such as healthcare and unlimited PTO are offered.

Qualifications

• 5+ years of experience in content creation or social media strategies.
• Proven understanding of SEO best practices and content strategies.
• Experience in planning and executing digital marketing campaigns.

Responsibilities

• Create innovative content strategies for B2B and B2C clients.
• Manage all digital content and social media strategies.
• Conduct ongoing keyword research for SEO success.

Skills

Content creation

SEO knowledge

Social media marketing

Creative skills

Tools

Adobe Creative Cloud

Google Analytics

Job description

We are looking for a highly creative writer and content creator to join our merry band of misfits at Carney.

Are you a digitally savvy content creator that inspires action? Do you love social media on the clock as much as you do off the clock? We’re looking for a content & social media strategist with 4+ years of experience to join our talented team.

You’ll manage content marketing projects across digital and social media channels working alongside super cool marketers, designers, and developers.

• Has passion for good writing (a lot) and speaks SEO.
• Enjoys breaking through the noise as a content creator.
• Loves reading and researching all things marketing.
• Is in tune with brands, trends and beyond.
• Can teach TikTok and Reels to elder millennials.
• Constantly looking to improve self and others around.

How You’ll Spend Your Time:

• Create innovative content strategies for B2B and B2C clients that will deliver on key marketing objectives.
• Write, edit, and manage all digital content and social media strategies prior to implementation – including blog posts, website copy, e-books, white papers, solution briefs, videos, case studies, webinars etc. for thought leadership and demand generation.
• Identify and fulfill content needs for all phases of the marketing lifecycle for a mix of B2B and B2C clients.
• Develop processes & playbooks around content development, channel distribution, and KPIs.
• Collaborate with leadership to optimize and communicate brand voice and messaging strategies.
• Research and implement content recommendations for organic SEO success, perform ongoing keyword research and manage all aspects of on-page SEO.
• Present copy and concepts to internal and external teams and stakeholders.
• Keep up to date on industry, category, and marketing trends and conduct research on a regular basis.

What Gets Us Excited About Your Application:

• Minimum 5+ years’ experience working in a similar role for either a digital agency or an in-house brand.
• Experience writing for a variety of mediums from email and web, to advertising and editorial.
• Proven understanding of different audiences and how to create content using appropriate and effective tone, style, and formats.
• Proven understanding of content strategies, SEO best practices and implementation with attention to balancing brand and messaging priorities.
• Experience developing multi-media content for social media, email, web, blog, podcast etc.
• Experience planning, creating, and executing digital campaigns across web, email and social for B2B and B2C brands.
• Creative capabilities including photography, videography and working knowledge in Adobe Creative Cloud.
• Working knowledge of SEO, Google Analytics, organic and paid distribution.
• Hands-on social media marketing, management, and listening experience driving growth and engagement.
• Experience working with influencers and brand ambassadors.
• Ability to translate complex brand messages in ways that resonate with audiences.
• Ability to gather actionable insights from reviewing and analyzing digital performance.
• Demonstrated ability to problem-solve tactical issues and excelling at deadlines.

You’ll get:

• Sweet benefits including healthcare, holidays, and unlimited paid-time-off
• Hands-on experience with cutting edge brands

Job Type

• Full time

If you’re ready to get started, send a cover letter, résumé, availability, and a link to your portfolio.